Communicating Culture

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Event Date
17th Oct 2017
Time
9:30 am - 5:00 pm
Standard Price
£475.00 + VAT
Members Price
£365.00 + VAT
Speaker(s)
Domna Lazidou
Location
Central London

Details

The need to create positive, engaging, high performing cultures has never been as high on the organisational agenda as it is now.
 

Communication is a key lever in doing this, but its role is often misunderstood and communicators are either asked to do the wrong thing or are involved too late to make a difference. This course will tackle these problems head on. It will debunk several myths about organisational culture and values and equip delegates with powerful practical knowledge and tools to help them put communication and themselves in the heart of culture change management.  

Objectives

By the end of the course, you will:
  • Understand how culture works and how culture change happens
  • Know how to use communication to influence culture change
  • Have a clear process for articulating, testing and embedding values and behaviours
  • Know how to use communication to track and demonstrate values and behaviours change

Outline

  • What is culture and how 'hidden' culture works
  • Organisational, professional, national and other cultures and how they interact
  • How culture changes and to what extent change can be managed
  • The role of communication - language based and other - in shaping and changing culture
  • Questions to ask leaders at the start of a culture change 'programme'
  • How to uncover existing organisational values
  • How to help leaders articulate new values and desired behaviours
  • What makes a good values statement - examples from different industries and organisations
  • How to use communication to embed values and behaviours and how not to
  • Creating a culture change strategy; where to start, what to cover, what to measure and how
  • How to link culture change and engagement
  • Tools and techniques for tracking culture change
  • Working with delegates' own examples and issues/questions

Delegate feedback

'Fantastic, one of the most useful courses I've ever done'

'Good background theory and lots of helpful practical tips'

'Highly recommended'

'This course was exactly what I needed - an excellent framework'


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