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Communication that Speaks to Emotion: Virtual Learning - Fully booked!

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Event Date
21st Jul 2021
9:30 am - 11:30 am
Standard Price
£175.00 + VAT
Members Price
£140.00 + VAT

Deborah Hulme


This two-hour intensive masterclass is designed for participants to build on the learnings from the  Neuroscience: The Science Behind Effective Employee Engagement & Change masterclass, but can also be attended as a standalone session. 

It focuses on how we as communicators can hold the attention of our audiences. This is particularly relevant within our fast-moving environments where increasing distraction, coupled with a rapidly reducing capacity for change, demands communication that speaks to our human emotion, hopes and fears.


Learning objectives: 

At the end of the course, participants will:

  • Develop an understanding of the cocktail of chemicals that underpin our ability to listen; the role of metaphor and how the stories we tell, make-up and believe determine what we do
  • Develop an understanding of our human attentional filter, why it works the way it does, and how this impacts how we structure, target and position our communication activity
  • Gain knowledge of the practices we can put in place to improve how our communication lands, increasing retention and recall within what is becoming an increasingly crowded communication landscape.
  • Be able to contribute to the creation of a highly engaged and informed workplace


The course will cover: 

  • What the science tells us about our ability to listen
  • The role of metaphor and the power of stories in determining what we do
  • How the human attentional filter works and the implications for communication
  • How to improve communication practice in a crowded communication landscaped for greater:
    • Cut-through
    • Retention
    • Recall
    • Engagement


Additional benefits

All participants will also gain:

  • Pre and post course access to Canvas, the IoIC's online learning environment, with access to all course materials and the opportunity to engage with fellow participants
  • The opportunity to apply learnings in a practical setting in between the delivery stages of the masterclasses and to come back together as a group for discussions and feedback
  • Access to a network of like-minded professionals to connect with and learn from


About the trainer

The session is delivered by Deborah Hulme, a Fellow of the IoIC; founder of Minerva Engagement, specialists in applied neuroscience for high performance and wellbeing; and lead trainer of the Neuroscience Masterclass. Deborah is a thought-leader and practitioner in neuroleadership and employee engagement and has over 20 years' experience shaping and delivering complex change and engagement programmes.



“A complex subject presented in an easy to understand way with concrete examples to bring it to life.”

 “The subject matter is complex but the course sticks to the core principles of neuroscience where it is relevant to us as professional communicators.”

 “Lots of tips and ideas alongside case studies and shared experiences that I can learn from and reflect on in my role.  I’ve really enjoyed it, thank you!”

 “Good content and examples explained in an easy to understand way.  This session was hugely relevant and will definitely help me in my role - highly recommended!”

“Thoroughly enjoyed the course – the presenter kept us engaged throughout the day. While I had heard some of the science before it was good to consolidate it with a particular focus on what that means for us as communicators.”

Please note our training terms and conditions before booking your place.

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