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Employee Engagement for Communicators & Communicating Culture

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Event Starts
9:30 am on 8th Apr 2019
Event Ends
5:00 pm on 9th Apr 2019
Standard Price
£873.00 + VAT
Members Price
£675.00 + VAT
Location
Central London. Venue TBC

Details

Day One: Employee Engagement for Communicators

Evidence shows that employee engagement is both an important driver of organisational performance and a measure most organisations struggle to attain, despite increased investment.
 

The reasons for this are complex, but two key areas concern communicators, in particular. First, what engagement is and what drives it is often misunderstood and, as a result, organisational focus and investment are frequently misdirected.  Also, many organisations mistakenly view communication as simply a means of talking about engagement, rather than a key tool for driving and sustaining it.  This course will equip communicators with new insights, strong evidence and practical tools to address both of these issues and make a real difference in their organisations. 

Please be aware this is a rigorous course that challenges practitioners to see the complex connection between engagement theories and effective communication practice.To draw maximum benefit from the course, delegates should ideally have experience working at a relatively senior level in a related role
 

Benefits

At the end of the course, participants will:

  • Understand how engagement works and how to use communication to increase it
  • Know how to connect communication and engagement in their strategy and practice
  • Be able to use engagement surveys to make meaningful improvements and prove communications ROI

 

The course will cover

 

  • What engagement is and why it matters
  • Drivers and outputs of engagement
  • Distinguishing between job and orgnanisational engagement
  • Differentiating between transactional and emotional engagement
  • Understanding different engagement models and where they come from
  • How to use communication to drive and sustain engagement
  • How to create an engagement strategy
  • Reading engagement surveys - what they mean and how to communicate results
  • Using engagement surveys and other evidence to prove communication ROI

 

Day Two: Communicating Culture

The need to create positive, engaging, high performing cultures has never been as high on the organisational agenda as it is now.
 

Communication is a key lever in doing this, but its role is often misunderstood and communicators are either asked to do the wrong thing or are involved too late to make a difference. This course will tackle these problems head on. It will debunk several myths about organisational culture and values and equip delegates with powerful practical knowledge and tools to help them put communication and themselves in the heart of culture change management.  

Please be aware that this is a rigorous course that challenges practitioners to see the complex connection between cultural theories and effective communication practice. In doing so the course aims to enable delegates to not just ‘do culture communication’ but to ‘lead culture communication’, including be able to challenge and guide business leaders effectively through communicating culture change. To draw maximum benefit from the course, delegates should ideally have experience working at a relatively senior level in a related role
 

Objectives


By the end of the course, you will:

  • Understand how culture works and how culture change happens
  • Know how to use communication to influence culture change
  • Have a clear process for articulating, testing and embedding values and behaviours
  • Know how to use communication to track and demonstrate values and behaviours change

 

Outline

 

  • What is culture and how 'hidden' culture works
  • Organisational, professional, national and other cultures and how they interact
  • How culture changes and to what extent change can be managed
  • The role of communication - language based and other - in shaping and changing culture
  • Questions to ask leaders at the start of a culture change 'programme'
  • How to uncover existing organisational values
  • How to help leaders articulate new values and desired behaviours
  • What makes a good values statement - examples from different industries and organisations
  • How to use communication to embed values and behaviours and how not to
  • Creating a culture change strategy; where to start, what to cover, what to measure and how
  • How to link culture change and engagement
  • Tools and techniques for tracking culture change
  • Working with delegates' own examples and issues/questions

 

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