Upcoming Courses

Employee Engagement for Communicators

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Event Date
2nd Jul 2019
9:30 am - 5:00 pm
Standard Price
£485.00 + VAT
Members Price
£375.00 + VAT

Domna Lazidou

Course Level
Intermediate, Advanced


Evidence shows that employee engagement is both an important driver of organisational performance and a measure most organisations struggle to attain, despite increased investment.

The reasons for this are complex, but two key areas concern communicators, in particular. First, what engagement is and what drives it is often misunderstood and, as a result, organisational focus and investment are frequently misdirected.  Also, many organisations mistakenly view communication as simply a means of talking about engagement, rather than a key tool for driving and sustaining it.  This course will equip communicators with new insights, strong evidence and practical tools to address both of these issues and make a real difference in their organisations. 

Please be aware this is a rigorous course that challenges practitioners to see the complex connection between engagement theories and effective communication practice.To draw maximum benefit from the course, delegates should ideally have experience working at a relatively senior level in a related role


At the end of the course, participants will:

  • Understand how engagement works and how to use communication to increase it
  • Know how to connect communication and engagement in their strategy and practice
  • Be able to use engagement surveys to make meaningful improvements and prove communications ROI


The course will cover


  • What engagement is and why it matters
  • Drivers and outputs of engagement
  • Distinguishing between job and orgnanisational engagement
  • Differentiating between transactional and emotional engagement
  • Understanding different engagement models and where they come from
  • How to use communication to drive and sustain engagement
  • How to create an engagement strategy
  • Reading engagement surveys - what they mean and how to communicate results
  • Using engagement surveys and other evidence to prove communication ROI



'Domna is a clear expert in her field and has a wealth of knowledge and experience to share with the class'
'Thank you very much for your helpful explanations and responses to questions. It was wonderful to attend this course'

Course tutor, Dr Domna Lazidou is a culture and engagement communication expert with over 25 years' experience. She recently gained her PhD from Cranfield University, researching the relationship between culture and communication practice in organisations. Domna is also a lecturer at Warwick University.


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