This 2.5 hour intensive masterclass is designed for participants to build on the learnings from the  Neuroscience: The Science Behind Effective Employee Engagement & Change masterclass, but can also be attended as a standalone session. 

It focuses on how we as communicators can hold the attention of our audiences. This is particularly relevant within our fast-moving environments where increasing distraction, coupled with a rapidly reducing capacity for change, demands communication that speaks to our human emotion, hopes and fears.

Learning objectives: 

At the end of the course, participants will:

• Develop an understanding of the cocktail of chemicals that underpin our ability to listen; the role of metaphor and how the stories we tell, make-up and believe determine what we do
• Develop an understanding of our human attentional filter, why it works the way it does, and how this impacts how we structure, target and position our communication activity
• Gain knowledge of the practices we can put in place to improve how our communication lands, increasing retention and recall within what is becoming an increasingly crowded communication landscape.
• Be able to contribute to the creation of a highly engaged and informed workplace

The course will cover: 

• What the science tells us about our ability to listen
• The role of metaphor and the power of stories in determining what we do
• How the human attentional filter works and the implications for communication
• How to improve communication practice in a crowded communication landscaped for greater:
  • Cut-through
  • Retention
  • Recall
  • Engagement

Additional benefits

All participants will also gain:

• Pre and post course access to Canvas, the IoIC's online learning environment, with access to all course materials and the opportunity to engage with fellow participants
• The opportunity to apply learnings in a practical setting in between the delivery stages of the masterclasses and to come back together as a group for discussions and feedback
• Access to a network of like-minded professionals to connect with and learn from
• Three CPD points for IoIC Members. 

Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in BST. 

Trainer

Deborah Hulme

Find out more