This virtual course delivered over two live sessions is packed with tips, techniques and the opportunity to learn from course tutor, Liz Cochrane, as well as fellow participants. It brings level one of the IoIC profession map to life and is ideal for internal communication professionals who are in the early stages of their IC career. Explore both the 'What?' and 'Why?' of communication so you can pack a punch and deliver added value communication. This course will equip you with the skills and knowledge required to excel in your first internal communication role and give you the opportunity to put your learning into practice. 

The programme consists of 

Part one: 19th October, 13:00 - 17:00

Part two: 26th October, 13:00 - 17:00

• Defining internal communication and its purpose
• Understanding the difference between strategies, plans and policies
• The importance of understanding people and cultures
• Good practice writing and introduction to rhetoric
• Rich and lean media, and when to use each: Understanding the role and purpose of communication channels
• Introduction to research and measurement techniques
• Building and developing relationships with stakeholders
• Action planning and professional development 

Learning objectives

• Understanding and articulating the link between internal communication and organisational success - to get you noticed
• Building relationships with stakeholders: Thinking business and influencing for success
• Understanding your audiences' perceptions and preferences
• Content and curation of conversations: Crafting higly effective communication
• Channels - what, when and why? Understanding multidirectional communication and which channels to use for optimum effect
• Research, measurement and evaluation: The basics of building an evidence approach to your practice

Benefits

All participants will also gain:

• Pre and post course access to Canvas, the IoIC's online learning environment, where they will find all course materials and be able to engage with their fellow participants
• A network of like-minded professionals to connect with and learn from
• Eight CPD points for IoIC Members 

Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in BST

Trainer

Liz Cochrane

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