Strategic Communication: Making Strategy Happen: Virtual Learning

Strategic Communication: Making Strategy Happen: Virtual Learning

A good strategy brings coherence to what an organisation does. Business communicators must convert strategic ideas into everyday meaning that is clearly understood and motivates employees. You need to understand what strategy is and how it functions to do this effectively. It takes skill to convert often abstract strategic ideas into clear messages that are re-enforced constantly. You need the skill to develop a comms. strategy that mirrors and amplifies your organisation’s strategic intent. You need the skill to put this into practice. This course will give you the knowledge and skills to steer through the strategic maze to deliver clear, concise and strategic communications.

This virtual learning course is delivered over two live sessions. It gives participants the understanding and skills that they need to convert strategy into communications actions. They will be able to play a role in strategy formulation and development and have the have the ability to prepare and implement their own communications strategy. Participants can work together during and between the sessions. They will also have the opportunity to have a one-to-one post course session with the course leader to address specific issues that they may face. 

 

Learning objectives

8 IoIC CPD Points

By the end of the course, delegates will: 

  • Plan and align your communications within your organisation's overall strategy
  • Discover how to ensure your communication approach matches strategic intent
  • Plan your interventions so that they enforce strategic messages
  • Measure the outcomes in terms of achieving strategic intent
  • Communicate strategic direction within different cultural settings

The course will cover

Part One, 26th September, 9:30 - 13:00 (BST)

  • What we mean by the term strategy?
  • Introduction to the different concepts involved in strategic thinking.
  • What is the relationship between strategy and communications?
  • How do companies manage their strategic communications?
  • Starting to prepare your own communication strategy.
  • A Workplace Activity

Part Two, 30th September, 9:30 - 13:00 (BST)

  • Practical issues relating to preparing a communication strategy.
  • Organisational culture and how it relates to communication strategy.
  • The importance of measurement.
  • The need to maintain staff involvement and their active contribution.

You will also be given the opportunity to book a 20 minute one-to-one session post-course with the trainer to discuss anything you would like to explore further.

Additional benefits

  Additional benefits include:  

  • Opportunities to share ideas and learn from other organisations and practitioners through peer coaching between delegates
  • Pre and post-course access to Canvas, the IoIC's dedicated online learning environment
  • Eight CPD Points for IoIC Members. 

Please note that we use Zoom and Canvas: The Learning Management Platform for our online courses. Please ensure that you are able to access these systems where you are based before booking your place. All times are in BST.

Who should attend?

This course is ideal for communications specialists seeking a broader understanding of organisational strategy. It will help those facing major strategy change or perturbation shape their communications to deliver their outcomes. It links to the strategic planning, business acumen and understanding people and cultures competencies of the IoIC profession map at levels 3&4.

 

Trainer

Declan Lyons

Find out more