Channel Management for Internal Communication: Virtual Learning

Channel Management for Internal Communication: Virtual Learning

One of the keys to any successful internal communications campaign lies in choosing the right mix of channels, one that not only fits the objective and the target audiences, but also enables the message to land with maximum impact.

New technologies allow us to take advantage of innovative ways to communicate and engage with internal stakeholders (i.e. Yammer, social media, employee apps); while at the same time, tried-and-tested channels (i.e. face-to-face, newsletters, posters) still play an important role in creating employee engagement, productivity, and organisational well-being.

The challenge is to find channels that elevate your communication, cut through the clutter, create understanding, and simply stand out for all the right reasons.

This highly interactive course, delivered over three live sessions, will focus on traditional and innovative, digital and non-digital channels. It will provide you with the practical insight, tips, and advice that you can implement straightaway.  

Who should attend?

The course is most suitable for those working around level two of the Profession Map. 

The course is aligned to the 'Channel and Community Management' Profession Area of the map, as well as 'Conducting Research, Measuring and Demonstrating Value' and 'Strategy, Planning and Business Accumen'. 

8 IoIC CPD Points

Learning objectives

By the end of the course, delegates will: 

  • Feel more confident in selecting and integrating the most appropriate channels
  • Understand the difference and specific value of rich as well as lean media
  • Be better equipped using different channels to reinforce, not duplicate, key messages
  • Comprehend how to measure the success of channels.

The course will cover

Part One – Internal channels – today & tomorrow, 4th March, 14:30 - 17:00 (GMT)

  • The Media Richness Theory – rich vs. lean
  • What’s on offer – from the traditional to the latest trend
  • The Channel Audit – analyse and evaluate

Part Two – Traditional backbone: Non-digital channels, 7th March, 14:30 - 17:00 (GMT)

  • Purpose and impact of non-digital channels
  • The psychology of the familiar: From meetings to print
  • Measurement and evaluation

Part Three – Innovative and direct: Digital channels, 13th March, 14:30 - 17:00 (GMT)

  • The rise of digital communications: From internal platforms to apps
  • Improving collaboration and knowledge sharing
  • Measurement and evaluation

Additional benefits

  • Opportunities to share ideas and learn from other organisations and practitioners through sharing of best-practices
  • Pre and post-course access to Canvas, the IoIC's dedicated online learning environment
  • Eight CPD points for IoIC Members 

Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in GMT.