The Language of Leadership – Demonstrating and Delivering Real Business Value

The Language of Leadership – Demonstrating and Delivering Real Business Value

Using internal communication to maximise performance, realise potential and raise productivity

Improving business performance is high on every senior leader’s to do list. But it’s tough - Gallup state in their 2024 ‘State of the Global Workplace’ report that only 15% workers worldwide are engaged at work.

In the UK especially, productivity is falling, it’s hard to get people with the right skills and many workers are running on empty. Organisations need to do things differently to survive and compete.

This is good news for internal communicators as it is an unmissable opportunity to have real business impact. As we know effective internal communication is key to better performance - it provides focus, reduces complexity and ensures people are – and feel - involved and heard.

This 3-week coaching and learning programme will equip communicators with the skills and confidence required to seize this opportunity. It will enable them to have the right conversations with leaders, identify and pull the levers of high performance and do what’s needed to deliver real business benefit.

Programme Learning Objectives: 

The programme has three simple objectives. It will equip internal communicators to:

8 IoIC CPD Points
  • Say the right things - make a confident and compelling case for internal communication as a key business differentiator  
  • Do the right things - focus on the big impact internal communication ‘levers’ of performance
  • Demonstrate impact - apply learning to real business challenges faced by their organisations and measure its effectiveness

The course has coaching and usability at its core, aiming to help each participant develop their own approach and apply the principles discussed in the way that best suits their own organisations. 

Who is the programme for?

The course is best suited to those working around Level 3 and above of the Profession Map who are looking to further develop the role of internal communication in driving forward business performance and success. 

How the Programme will work:

There will be 3 two and a half hour online modules over three weeks.  The periods between the modules will allow time to reflect on and apply what is covered with the support of coaching partners. 

The sessions will each set out to address key questions:

Session One: What’s the opportunity and what can we do?

Wednesday 2nd Oct 2024, 9:30am - 12:30pm

  • What’s the context? – factors impacting organisations and shaping the future of work
  • What does this mean for internal communication? – the opportunities for internal communication and how we can contribute
  • How do we make the most of the opportunity?
    • Enabling common understanding by simplifying language
    • Removing ‘silos’ by building networks and connecting stakeholders
    • Building influence by measuring the right things to demonstrate business impact

Session Two: How do we ensure clarity and focus?

Wednesday 9th Oct 2024, 9:30am - 12:30pm

  • What do we mean by clarity and why is it important for organisations?– ensuring common understanding, shared focus and minimised duplication
  • How do we maximise focus? – establishing shared meaning and objectives, keeping leaders on message and managing available ‘airtime’ and ‘brainspace’ as valuable organisational resources
  • How do keep things clear? – coaching leaders to be simple, ensuring messages are co-ordinated and linked, checking understanding

Session Three: How do we get on leaders’ wavelength?

Wednesday 16th Oct 2024, 9:30am - 12:30pm

  • How do we build personal confidence? -  understanding more about our style and preferences and how to use them
  • Connecting with leaders – through an understanding of their styles and preferences and showing an appreciation of their issues and implications
  • Speaking the language of leadership – using the right words and leading with their needs to frame conversations for maximum impact
  • Sustaining learning and next steps

What makes the Programme powerful?

  1. It’s run by 3 seasoned specialists with practical experience of influencing senior leaders and helping them translate strategy in action – and a few battle scars.
  2. It has coaching at its core and aims to help each participant develop their own approach and apply the principles discussed in the way that best suits their own organisations. 
  3. It’s practical and usable – the key principle is everything covered must be realistic and applicable.

Additional Benefits

Additional benefits include:  

  • Participants will be matched into coaching partners, allowing them to build core skills, reflect together and support each other
  • Examples of good practice from a range of organisations
  • Opportunity to discuss/test own practice and challenges
  • A network of like-minded professionals to connect with and learn from
  • Pre and post course access to Canvas, the IoIC's online learning environment, where participants will find all course materials and be able to engage with their fellow participants through forum discussions
  • Eight CPD points for IoIC Members.

Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are GMT. 

Cathryn  Barnard

Cathryn Barnard

Director, Working the Future

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Susan  Lewes-Daley

Susan Lewes-Daley

Leadership Coaching Specialist

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Dominic  Walters

Dominic Walters

Leadership Communication Specialist

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