Week One - Kick-off Workshop: Getting to know yourself and your IC Journey
- Getting to know yourself
- Getting to know each other
- Understanding your development ambitions
- Core behaviours and skills needed for effective internal communication
- What to expect on the course and how to get the most out of it
- Group exercises and activities
Week Two - Getting to know yourself and your IC journey Continued
- Behaviours and effective IC
- Strengths and values underpinning communication
- Fixed and Growth Mindset
- Creating your mental health and resilience toolkit
Week Two - The Big Picture: IC and organisational performance
- The role and purpose of IC
- How does IC sit within corporate strategy and thinking?
- Understanding stakeholder groups
- The importance of IC and company culture
Week Three - The fundamentals of Communication Planning
- What is communication planning?
- What are the benefits?
- Developing objectives
- Measuring success
Week Four - Content Curation Principles
- Understanding audience groups
- Content curation and exploring common challenges
- Writing for impact and different audience groups
- The art of storytelling, and when to use it
- Tips for creating content that matters
Week Five - Exploring the right channels and tools for effective communication
- Channel frameworks
- The principles of channel management
- Adapting your approach and finding the right tools
- Connecting in the world of hybrid working
Week Six - Employee Voice and Employee Experience
- What is employee engagement?
- What is employee voice?
- Conversation and narrative
- What do we mean by employee experience?
Week Seven - Leadership and stakeholder connection
- Having good conversations and active listening
- Communicating with confidence
- Crisis communications
- The role of coaching, advising and delivering
Week Eight - Line Manager Communication
- The role of line managers and IC
- How to support managers to be great communicators
- Overcoming challenges
- Developing line manager toolkits
Week Nine - Your approach, your plan
- Creating your personal development plan
- Identifying your next CPD goals
- Committing to your approach
Week Ten - Reflection Workshop
- What have you learnt on the programme?
- How might this be built upon in your role/future role?
- What does your personal development plan look like?
- How will you achieve your goals?
- What are your next steps?