Designed to help internal communicators build their knowledge, skills and behaviours

Covering the 6 professional areas of the profession map and broken down over 4 experience bands, the IoIC competency framework provides information on the core skills, knowledge and behaviours IC practitioners should be looking to build as they progress through their career.  

The competency framework can be used as a reference tool to help you think about where you are now and where you want to be, making the process of approaching your personal development easier, and can also be used as a great tool for the IoIC CPD Programme. It can increase clarity around performance expectations and establish a clear link between individual and organisational performance. 

The Competency Framework Elements

Organisational Strategy & Planning
Understand the organisation's strategy and the wider environment it operates in, to create effective internal communication plans that align to the organisation's goals and contributes to its success. 

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People & Cultural Understanding
Understand the cultural & psychological factors that influence people at work to ensure IC strategies are effectively delivered and interpreted across all audience and stakeholder groups.

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Messaging, Storytelling & Design 
Deliver internal communication activities through effective messaging, writing & storytelling to ensure business messages are translated into effective content that is clear, insipiring and relevant to all employee & stakeholder groups.

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Tools, Technology & Digital 
Understanding the channels, tools and technology to deliver effective internal communication with the right messages to the right audience and maintaining knowledge of trends in technology and digital communications. 

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Coaching & Facilitating 
To be trusted advisors, coach & facilitate conversations between leadership, line managers and employees for effective internal communications. 

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Listening & Measuring Effectiveness
Craft effective research programmes that deliver meaningful insight on the effectiveness of your communication and evidence to demonstrate the impact of IC to the organisation. 

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Behaviours
The behaviours required of an internal communicator to do the job efficiently and effectively. 

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