Knowledge Hub

Designed to help internal communicators build their knowledge, skills and behaviours

Covering the 6 professional areas of the profession map and broken down over 4 experience bands, the IoIC competency framework provides information on the core skills, knowledge and behaviours IC practitioners should be looking to build as they progress through their career.  

The competency framework can be used as a reference tool to help you think about where you are now and where you want to be, making the process of approaching your personal development easier, and can also be used as a great tool for the IoIC CPD Programme. It can increase clarity around performance expectations and establish a clear link between individual and organisational performance. 

The Competency Framework Elements

Organisational Strategy & Planning
Understand the organisation's strategy and the wider environment it operates in, to create effective internal communication plans that align to the organisation's goals and contributes to its success. 

View Competencies 

People & Cultural Understanding
Understand the cultural & psychological factors that influence people at work to ensure IC strategies are effectively delivered and interpreted across all audience and stakeholder groups.

View Competencies

Messaging, Storytelling & Design 
Deliver internal communication activities through effective messaging, writing & storytelling to ensure business messages are translated into effective content that is clear, insipiring and relevant to all employee & stakeholder groups.

View Competencies 

Tools, Technology & Digital 
Understanding the channels, tools and technology to deliver effective internal communication with the right messages to the right audience and maintaining knowledge of trends in technology and digital communications. 

View Competencies

Coaching & Facilitating 
To be trusted advisors, coach & facilitate conversations between leadership, line managers and employees for effective internal communications. 

View Competencies

Listening & Measuring Effectiveness
Craft effective research programmes that deliver meaningful insight on the effectiveness of your communication and evidence to demonstrate the impact of IC to the organisation. 

View Competencies

The behaviours required of an internal communicator to do the job efficiently and effectively. 

View Behaviours






    Voice Online 31st March 2020 For Richemont, security and safety is about proactive training, so when its three security teams merged into one shared function, it took the opportunity to test its new simple single security narrative.  “We wanted our employees to really pay attention,”....
IoIC hosts webinars to explore current trends and challenges in the practice of IC.

These webinars provide a opportunity to learn from experts, participate in live discussions and take...
Knowledge Bank
Webinar: IoIC Profession Map Framework 2020 Broadcast: Wednesday 1 April…
Championing employees to share ideas and break down barriers Award:…
Download the latest issue of Voice
Voice magazine is the quarterly print title exclusively for IoIC members. Voice is rich in practical, useful content for IC practitioners - in-depth features, key research and opinions from around the industry.
Latest News 27th March 2020
IoIC has put together a survey for internal communication professionals to help us understand how you are tackling the current challenges around communicating Covid-19 and what channels and...
IoIC have partnered with leading publishers to give our members a 20% discount across many of their titles.

Kogan Page publishes market-leading books on internal communications...
Our Sponsors

Room Booking

Thanks for staying with us! Please fill out the form below and our staff will be in contact with your shortly. The see all of our room options please visit the link below.
See All Rooms
Member Login