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Group Membership

Sequel share their experience of IoIC membership


"The range of resources available to members is excellent"


Why did you join as a group member?

As an agency which is focused only on internal communication it made sense for people across Sequel to be part of the Institute, which we’ve long recognised as the definitive voice of the industry, and to share their learnings with other members of the team.

Have you used the benefits? What’s been of most value to you?

Individuals have used benefits to a greater or lesser degree but the training offered by the Institute is something which has been a very useful resource. We’ve also attended events at a national and local level and we’re all fans of the communication for members including Voice magazine, the regular email newsletter and the content for members on the website.

If you are able, please give us an insight of your team

Sequel is a diverse agency with a unique mix of insight, content and technology so our team comprises strategists, editors, designers, film makers, project managers and web developers.

Has membership helped your team in the day-to-day work? If so, please could you describe how?

The range of resources available to members is excellent and we know we can all rely upon things like case studies, industry reports and events to help us in our thinking when it comes to offering our own clients the right solutions to their challenges.

Would you recommend group membership to other organisations and why?

Yes – any organisation (agency or corporate) which wants to stay ahead of the curve and fully understand the issues facing our industry can benefit from the sheer range of resources and networking opportunities offered by the Institute.

What do you think of the re-launched IoIC profession map and have you used it?

Like many of the other resources provided by the IoIC, the profession map is a valuable tool and a welcome addition; it’s certainly something that we will take into account for future projects.

In addition, we know Rebecca Leonard is part of out FutureNet network and she’s been brilliant.

Would you recommend other organisations to encourage their employees with 0-3 years’ worth of experience to join FutureNet?

Absolutely; it’s a great chance to network, learn and fast track your own personal development.


If you are interested in discussing a group membership, please contact our Membership Development Manager, Richard Bowes at [email protected]

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