Thursday 11 May
16:15 Strategy & delivery: To mobile or not to mobile? How to successfully adopt mobile technology in the workplace – Phil Coffin, Appitized
“Why don’t we make an app?” The new-age question loved by execs and loathed by most comms folk. But are workplace apps just another fad? Head of Creative Strategy Phil Coffin will explain how technology can empower organisational change and show you how to develop an internal app and a mobile technology strategy that will add real value to your business.
Case study: Happiness is a multi-purpose events app – Laura Cain and Charlotte Kensett, Nationwide
The annual staff award ceremony is one of the most anticipated events in the company calendar. However, for internal communicators it can be the more challenging of times: how do you get and keep staff to engage with and be excited about the corporate celebration?
For Nationwide, the answer was a socially-focused, easy-to-use event app. Launched four weeks before Nationwide’s annual awards event, staff used the app to share outfit photos and to chat about the event. Content provided by the Nationwide comms team included Q&A sessions and staff polls. The app achieved some impressive user stats – including a user rate of 94% – and has been used for other events to drive up excitement and connect event attendees.
But how did they pull it off? Nationwide’s Laura and Charlotte walk you through their app experience: from establishing a business case to collecting and reflecting on feedback and
17:45 Break – refreshments
18.00 Interactive session: Get inside the head of your CEO – Graham Cox from Boundaries Edge
Want to understand what’s on the CEO’s mind? How to get the leadership team to like, trust and take forward your ideas? This interactive session will help you understand how the brain works and how harnessing that understanding can help you break through the conventional limits of human performance. Through understanding liking and trust, we help you gain more attention for your communications.
The session draws on the experience of Boundaries Edge, a company with staff from backgrounds in the British Intelligence Services, UK Special Forces, business psychology and Fortune 500 companies. As they will explain, the ability to persuade and influence within special operations is fundamentally the same as operating within the corporate world.