Friday 12 May
09:00 Welcome and reflection
09:15 Strategy: Psychology of communication – using psychology to gain influence and trust – Jenny Nabben
Understanding others is the key to influencing and building trust; both critical components in the successful IC professional’s toolbox. Using the power of psychology, Jenny Nabben, founder of Nabben Communications which provides development programmes that focus on the written and spoken word, will share how to win over your biggest sceptics and toughest leaders to help you become a trusted IC champion.
10:00 Strategy & delivery: Starting IC from scratch – success from the start
These practical case studies will examine how three very different organisations have faced the challenges and embraced the opportunities of creating an IC function. Speakers include Chris Johnson from business services firm TMF Group and Victoria Fletcher from brewer and pub retailer Marston’s.
11:30 Case studies and conversations: How do we solve a problem like too many emails?
Complaints about email overload continue, but can we really live without it? In this session, Nick Crawford, Sally Otter and Sam Thomas will talk about how they tackled their ‘email problem’ and invite delegates to have a frank discussion about the seemingly ubiquitous communication channel.
Nick is a digital workplace expert with more than 15 years’ experience in internal comms. He has helped private and public sector organisations roll-out various enterprise social and collaborative programmes including Yammer and Jive.
Sally is the internal communication manager at Oxfam GB. Aware of the charity’s email culture, Sally and her team launched Project Boomerang in a bid to reduce staff and volunteer emails.
Sam leads the PR and internal communication functions at Thwaites pubs and has over 15 years’ experience in the industry. Thwaites recently adopted Workplace by Facebook to communicate with staff, the majority of whom work remotely.
13:15 Breakouts: go to one, then the other:
1.Building an employee engagement strategy for a diverse workforce – Niall Ryan-Jones, Head of Employee Experience, Harrods
As head of employee engagement at one of the world’s most iconic retail brands, Niall is responsible for the strategic direction of internal communication, employer value proposition, compensation, benefits, reward and recognition.
2. Let’s talk intranets!
Are you making the most of your intranet? Angela Rossiter, who manages the award-winning intranet at Magic Circle legal firm Linklaters, will explain how the intranet has become a vital source of knowledge, built on a foundation of great content tailored to audience needs.
14:15 Tea break
14:30 Strategy & delivery: Delivering change through engaging stories
Internal communication is at the heart of engaging people at Natural England by developing and using the organisation’s story to drive change.
Shiona Adamson, Head of Internal Communications and Communications Services and Stefan Terry, founder of brand strategy and language consultancy Undivided, outline how storytelling is bringing change to life for its 2,000 people, how this engagement is being measured and what being a trusted advisor looks and feels like for the organisation that’s helping to protect England’s nature and landscapes.
15.15 Learning: Ready for change with strengths-based training – Jane Sparrow
2016 was only the pebble dropping into the pond. 2017...18...19 will be the ripples that we need to contend with. We don’t yet know how big they will be. All we know is that change is coming. As communication professionals, we have to stand ready, using our talents, networks and resources to develop people as ‘sharp tools’ that add a strong business edge.