About Us


Professional Development

Knowledge Hub




Industry News

Broadcast is over as a form of communication – that was the blunt message from IoIC’s Business Communicator of the Year Justine Roberts as she collected her prize at a ceremony in London.

“There’s no such thing as broadcasting any more,” the founder of online discussion group Mumsnet told those gathered for the Institute’s Communicator of the Year lunch at the Radisson Blu Edwardian Hotel.

“Everything is a dialogue and everyone has a say,” she continued. “That’s probably quite hard in the business world, but also unbelievably empowering. If your customers are stakeholders as well, you can really build something.”

Justine received her trophy from IoIC president Suzanne Peck who pointed out that Mumsnet has five million visitors a month and 60 million page views – all started from an idea and an initial organisation run from Justine’s back bedroom.

“Mumsnet shares advice on everything from parenting to products and services,” said Suzanne. “It’s really like all those conversations that take place every day in our places of work.

“It’s a long way from internal communication but we can all learn from what’s she’s done – have an idea, believe in it, build it, make it a reality and communicate it clearly.”

Justine added that she was accepting the award on behalf of everyone working at Mumsnet, which has a bloggers’ network of 5,000.

“I feel a little bit fraudulent being up here for my communication skills which are generally known as quite blunt and direct,” she explained. “But I feel it’s about Mumsnet really – and that’s about having a conversation.

“I’m much better behind a keyboard having a conversation. But this award is for Mumsnet, a tremendous group of women who deserve this much more than me.”
  • 21st June 2022
    Our latest IoIC Fellow Joanna Parsons, head of internal communications & culture with teamwork, discusses overcoming a case of imposter syndrome, being a “silo surfer” and the impact...
  • 14th June 2022
    After over 20 years of working in internal comms, Jo Bland, head of strategic engagement and internal communications at NHS Digital, has received a Fellowship in the profession. She tells us why...
  • 9th June 2022
      IoIC has produced new guidance on ethical communication as part of a renewed focus on raising standards in the internal communication profession. IoIC has published a guide for members on...
Resources & Guides

Latest Jobs

Our Sponsors

Room Booking

Thanks for staying with us! Please fill out the form below and our staff will be in contact with your shortly. The see all of our room options please visit the link below.
See All Rooms