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Every organisation has its own challenges when it comes to internal communication, but one of the largest and longest established businesses in Bristol faces a set of issues that are out of the ordinary.


Colin Archer, internal communication director at Imperial Tobacco, is offering IoIC members the chance to gain an insider’s view of the challenges and opportunities faced by internal communicators working globally in the tobacco industry.

He will speak at an IoIC Bristol event on Thursday December 10 and tell some of the stories you almost certainly won’t have heard such as:

  • how the company's Employee Value Proposition (EVP) supports employees who face criticism when they tell people where they work
  • how to use CSR as a communication/engagement tool when you can't be involved with children or health (and many charities won't take any money you raise)
  • how Imperial is supporting technological developments, and helping governments around the world tackle organised crime.

Colin (pictured above) will also look at the challenges of a mixed demography. The business has employees across the globe whose workplace is not just offices, but cars, factories and warehouses where the digital solutions everyone is pushing just don't always work.

And finally he’ll cover some of the opportunities and difficulties that a global business faces operating in places as different as Ukraine, the Middle East and Cuba.

It promises to be an absolutely fascinating look at life inside one of Bristol’s biggest but possibly least understood businesses.

The breakfast event, with refreshments, is being held at Imperial Tobacco’s global HQ in south Bristol. Tickets are free to IoIC members and non-members but only a limited number of places are available. So book as soon as you can here.
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