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Our workplaces are undergoing unprecedented transformation. As organisations increasingly embrace digital technology, how and where people work is set to alter significantly.

Research indicates that the principal reason for organisational change programmes to fail is a lack of sufficient engagement with those whose work is impacted. Human beings are far less likely to change behaviour when the need for that change isn’t made clear – maintaining the status quo is always going to be an easier option.
 
This resistance to change poses a clear and present threat to organisations across all industries and sectors. At a Darwinian level, it’s critical that employees and co-workers alike adapt to new working practices, for long-term survival:
 
“It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able to adapt to and to adjust best to the changing environment in which it finds itself.” Charles Darwin, Origin of Species
 
While we’re still in the early stages of radical transformation, as we head into this period of mercurial change, we at the IoIC see a huge opportunity for the internal communication profession to take a pivotal and strategic role. Where continuous change becomes ‘the new normal’, and for transformation of any kind to be successful, organisations will need, as an imperative, world-class, on-point communication. What an opportunity to positively influence our workplaces!
 
Over the coming months, to help members optimise the opportunities that lie ahead, we’ll be creating a suite of content to help you prepare for work’s evolving future. To get started, we’d like to understand what our members already know about the future of work, and what help and support they feel they’d benefit from, moving forward.
 
We’ve therefore created a short survey to gauge your current level of knowledge about the future of work. Thank you in advance for taking the time to complete it – as always, your input is both very much valued and appreciated! 
 
Please note all responses are anonymous and confidential.
 

Click here to take part in the survey 

 
 
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