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FutureNet, the network dedicated to supporting and developing newcomers to internal communication, was first established in February 2018 and since then, with the support of its committee made up of passionate practitioners, it's gone from strength to strength.


The network’s primary purpose was, and remains today, to provide a safe space for anyone who is new to the world of internal communication to connect, learn and develop their skills and knowledge, thereby ensuring that the next generation of IC leaders is well equipped to face some inevitable challenges.

Eighteen months on, the network has defined its objectives and is working hard to deliver content and provide resources which enable it to:

Develop professional and personal skills of newcomers to internal communication.


Raise awareness of internal communication as a career of choice.


Champion the importance of diversity and inclusion for a profession fit for the future.


Today, the IoIC is thrilled to officially launch a FutureNet initiative which will support the second of these objectives – The IC Career Guide.

“Since we started the FutureNet committee, my mantra has been we want to stop people ‘falling into comms’ and encourage them to ‘fall for comms’. We hope this guide is going to be a vital step on that journey, introducing this interesting, nuanced, far-reaching, creative and utterly important profession to the next generation”, says FutureNet committee member and co-author of the IC Career Guide, Rebecca Leonard.

Not only was the guide produced to entice potential IC professionals, but to support university or college lecturers, teachers and careers advisors to encourage their students and young people to consider seeking out a role in this important profession.

Co-author and FutureNet committee member, Rachel Bowyer, says, “Until you enter the world of work, you just aren’t aware of all the varied jobs that exist, let alone able to make a deliberate decision to apply for them when leaving education. The guide was written to help raise awareness for both students and career counsellors of the different opportunities out there.”

You can download your free copy of the careers guide here, and if you’re working with young people who are starting to make decisions about their career path, why not request an IC ambassador to come and speak to them about the fascinating world of internal communication.


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