Industry News

Imagine you’re going for an internal comms job interview in five years’ time…what skills will you need? IoIC Live 2016 will kick off with an interactive session looking aimed at answering this question – and building the internal communicator of the future.


Belinda Gannaway of Brilliant Noise, who will help lead the futuristic debate, previews the event in April’s InsideOut by asking: “Will you be broadcasting messages, breaking down silos, showing leaders how to bring change to life…or all of these?”

She predicts the future will see two types of communicator - an ‘incumbent’ or a ‘disruptor’.

An incumbent role is about channels and messages and audiences. It’s about communicating change in response to business strategy – and Belinda Gannaway, culture director at Brilliant Noise, says it’s definitely a valid role.

However, she think the future IC professional will be disruptive…

“What does a disruptive internal communicator look like?” she asks. “They’re a strategic thinker, they know about all the change drivers, not just communication.

“They work with leadership teams and help them understand what they need to do to bring change to life. They don’t see employees as passive recipients of messages, they work to break down silos and increase collaboration.”

Belinda is one of four experts who will kick off the opening debate at IoIC Live – an interactive evening session that poses the question ‘Is internal communication, as we know it, dead?

She says it’s far from dead, but it is changing fast – hence the need to look at what skills will be needed in the future.

The debate will take place on the evening of Thursday May 5 at the start of IoIC Live 2016 in Birmingham. A full day of presentations and workshops will follow on Friday May 6.

April’s InsideOut – the FREE magazine for members of IoIC – also talks to other presenters lined up for the conference.

Emma Bridger of People Lab has recently finished researching engagement – and she will unveil some shocking findings at the conference.

While it’s generally agreed that engaged employees are critical for business success, she tells InsideOut most organisations have no engagement strategy, don’t want to spend money on it and won’t train those responsible for engaging their workers…

April’s edition also hears from Rachel Royall about how an NHS trust in North London is faring on a transformation journey – from special measures to high standards of safety for patients.

Plus, Ian Smith of Gatehouse offers tips on how to make messages stick – as a preview for the next Accelerate course – and Tees Valley housing group, Thirteen, comes under the monthly Spotlight.

To read or download the April edition of InsideOut, Institute members should log in at the top right of this screen. You’ll then find InsideOut in ‘IoIC Knows’– simply click on ‘Publications’ in the drop-down menu.

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