Home

About Us

Membership

Professional Development

Knowledge Hub

Events

Awards

Careers

Industry News
IoIC
 
 
 

Imagine you’re going for an internal comms job interview in five years’ time…what skills will you need? IoIC Live 2016 will kick off with an interactive session looking aimed at answering this question – and building the internal communicator of the future.


Belinda Gannaway of Brilliant Noise, who will help lead the futuristic debate, previews the event in April’s InsideOut by asking: “Will you be broadcasting messages, breaking down silos, showing leaders how to bring change to life…or all of these?”

She predicts the future will see two types of communicator - an ‘incumbent’ or a ‘disruptor’.

An incumbent role is about channels and messages and audiences. It’s about communicating change in response to business strategy – and Belinda Gannaway, culture director at Brilliant Noise, says it’s definitely a valid role.

However, she think the future IC professional will be disruptive…

“What does a disruptive internal communicator look like?” she asks. “They’re a strategic thinker, they know about all the change drivers, not just communication.

“They work with leadership teams and help them understand what they need to do to bring change to life. They don’t see employees as passive recipients of messages, they work to break down silos and increase collaboration.”

Belinda is one of four experts who will kick off the opening debate at IoIC Live – an interactive evening session that poses the question ‘Is internal communication, as we know it, dead?

She says it’s far from dead, but it is changing fast – hence the need to look at what skills will be needed in the future.

The debate will take place on the evening of Thursday May 5 at the start of IoIC Live 2016 in Birmingham. A full day of presentations and workshops will follow on Friday May 6.

April’s InsideOut – the FREE magazine for members of IoIC – also talks to other presenters lined up for the conference.

Emma Bridger of People Lab has recently finished researching engagement – and she will unveil some shocking findings at the conference.

While it’s generally agreed that engaged employees are critical for business success, she tells InsideOut most organisations have no engagement strategy, don’t want to spend money on it and won’t train those responsible for engaging their workers…

April’s edition also hears from Rachel Royall about how an NHS trust in North London is faring on a transformation journey – from special measures to high standards of safety for patients.

Plus, Ian Smith of Gatehouse offers tips on how to make messages stick – as a preview for the next Accelerate course – and Tees Valley housing group, Thirteen, comes under the monthly Spotlight.

To read or download the April edition of InsideOut, Institute members should log in at the top right of this screen. You’ll then find InsideOut in ‘IoIC Knows’– simply click on ‘Publications’ in the drop-down menu.

  • 21st June 2022
    Our latest IoIC Fellow Joanna Parsons, head of internal communications & culture with teamwork, discusses overcoming a case of imposter syndrome, being a “silo surfer” and the impact...
  • 14th June 2022
    After over 20 years of working in internal comms, Jo Bland, head of strategic engagement and internal communications at NHS Digital, has received a Fellowship in the profession. She tells us why...
  • 9th June 2022
      IoIC has produced new guidance on ethical communication as part of a renewed focus on raising standards in the internal communication profession. IoIC has published a guide for members on...
Resources & Guides

Latest Jobs

Our Sponsors

Room Booking

Thanks for staying with us! Please fill out the form below and our staff will be in contact with your shortly. The see all of our room options please visit the link below.
See All Rooms