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Our recent “What has changed in 2020?” survey has closed – and respondents feel internal communication’s response to the pandemic has had a positive impact on the profession.

First and foremost, thank you to everybody who took the time to contribute and share their insights.

Intended to capture the ways in which our fellow internal communicators have been impacted by the tumultuous events of 2020, the survey has shone a light on how internal comms roles have changed since the pandemic, and how practitioners have adapted (see infographic below).

Unsurprisingly, practitioners found themselves with a greater workload this year, and a number of respondents commented on the fast pace with which comms has come to be expected; as one respondent put it, there is “much more focus on tactical, almost daily comms”.

An increasing reliance on digital has helped IC practitioners keep employees informed and engaged, something many believe will continue to shape their roles as we move into 2021 and people look to IC to, in the words of one internal communicator, “lead the way on engagement and communication in a more digital way”.

Positively, ICers feel they are at least somewhat prepared to communicate a number of issues that will continue to be prevalent as we move into the new year, including health and wellbeing (95%) and digital transformation (92%).

Furthermore, almost 70 per cent of respondents feel they have all the skills needed to succeed in their current role, while another 10 per cent believe they have all the skills they need.

Respondents also noted a positive shift in leadership’s approach to IC, as “the need for strategic guidance and advice has grown”; and moving forward, almost 50 per cent believe they will be more involved in organisational change programmes. Of the remaining 50 per cent, over 40 per cent are already involved somewhat. No respondents felt internal communication’s reputation had been negatively impacted by the pandemic.

We will use these findings to inform our next round of Future of Work content, designed to help you further establish your position as an integral part of the organisation. 

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