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In a competitive environment, being successful as a person and organisation is about building powerful influential relationships. But why do we trust and like some people/brands above others? And what really is ‘influence’?

IoIC London has organised a half-day event on Thursday March 17 to look at all the aspects that are vital for building and inspiring trust in a personal and corporate brand, in an environment where influence gets results. It is an interactive learning and development workshop that combines case studies, practical learning, hands-on training and one-to-one coaching. Topics include:

  • The human mind – an interactive session on why the human mind is influenced, and what causes us to behave in certain ways

  • Liking - an enlightening practical session on reasons why we like certain people/brands – and how to stimulate ‘liking’ in a recipient

  • Trust - Informative session on ways to earn trust – and why we trust certain things and not others.

The event draws on the experience of Boundaries Edge, a company with staff from backgrounds in the British Intelligence Services, UK Special Forces, business psychology and Fortune 500 companies. As they will explain, the ability to build trust and create influence within special operations is fundamentally the same as operating within the corporate world.

What will you get out of this?
You will leave the event with multiple take-aways for truly creating influence through being liked and trusted as a person and as a brand.

Because of the nature of the workshop, only 15 tickets are available, so you are advised to book your place early.

Cost and booking?
The cost of this half-day workshop, including refreshment, is £40 + VAT for IoIC and IABC members and £55 + VAT for non-members. To book, email [email protected]

When and where?
Thursday March 17, 2016, 2-6pm at the Walbrook Building, 3rd floor, Walbrook, London EC4N 8AQ,

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