Industry News
 

Over 350 internal communication professionals gathered at the Intercontinental Hotel, Park Lane in London to recognise and celebrate the winners of the IoIC National Awards 2017.
 

The evening was hosted by Jonathan Trace, alongside IoIC Chief Executive, Jennifer Sproul. Jonathan kicked off the evening's proceedings saying "This year's judges found the awards a difficult task, and with literally hundreds of entries, by being here tonight, you've really earned the title of winner!'

Over 44 class winners were handed out, with the Gold Award winners the pinnacle of the evening. These three top trophies went to the Royal Mail/AB (Print), Nissan/Beem (Digital) and NHS Merseyside/Kenyons (Campaign).

IoIC's Awards & Events Director, Justine Stevenson said: “It is a privilege to see such a volume of great work and I am continually impressed at the standards that colleagues are achieving”

The IoIC Awards 2017 - winners


Campaigns

Best single campaign 
Green Rooms Redesign Launch for Macmillan Cancer Support by Aine Murphy, Claire Westall and the wider Strategic Communications team

Best ongoing campaign 
University Awards for University of Warwick

Best change communication 
The BIG Conversation for Nationwide Building Society

Best crisis campaign 
Pass it on for Williams & Glyn, Royal Bank of Scotland by Internal Comms Team

Best storytelling 
My Story for Medicines and Healthcare products Regulatory Agency

Best integrated campaign 
A Race along the Rainbow-brick road for JLL UK by JLL UK's Marketing & Communications team

Operational Campaigns

Best operational campaign 
#JabDone for NHS Merseyside by Kenyons
 
Best Use of Print

Feature-led magazine up to four issues a year 
Team Talk for Antalis by Sequel Group

Feature-led magazine more than four issues a year 
Highlights for KPMG by AB

News magazine up to four issues a year 
MUSnews for Morrison Utility Services by Morrison Utility Services Communications Team

News magazine more than four issues a year 
Fusion - keeping the frontline in the picture for Hitachi by AB

Newspaper/newsletter 
Courier - Keeping the nation's posties informed and engaged for Royal Mail by AB

Publication for members
Heart Matters for British Heart Foundation by Wardour

Publication for stakeholders/volunteers etc 
Gridline for National Grid by Made By Sonder

Relaunched publication 
Field Sales Guide for Nestle by Jaxzyn

New publication 
Highway for Highways England by beetroot

One-off publication/special edition 
Links commemorative book for BG Group by AB

Best Use of Digital Channels

Intranet
Ariel - an internal news portal for the people, by the people for BBC

Microsite
Heart Matters for British Heart Foundation by Wardour

Ezine
KFI for Kerry Foods by Sequel Group

Newsletter/bulletin 
Talk2 for Carestream by GVMC Limited

Mobile/app 
My Comms app for Clydesdale and Yorkshire Bank by Internal Communications and Engagement

Video
HSBC: Fighting Financial Crime for HSBC by HSBC / MerchantCantos

New channel 
Nissan Insider: Creating a Dialogue with the Hard to Reach for Nissan by Nissan with Beem

Best use of internal social media (ESN, Yammer, Chatter etc)
Putting listening into action with Facebook for London Ambulance Service
 
Best Use of Design and Imagery

Magazine (news or feature led) 
Team Talk for Antalis by Sequel Group

Newspaper/newsletter/ezine 
The Point for EDF Energy by EDF Energy and 44 Communications

Redesign/rebrand 
Orientation Program for Bluecare by Jaxzyn

Best photographic image 
Outside In - My Paralympic journey for RBS by beetroot

Illustration/graphic/infographic/conceptual image 
Enter the dragons for British Parking Association by CPL

Best Use of Writing

Best news/BAU writing 
Portfolio of news and BAU writing for NatWest Markets by NatWest Markets Business Communication

Best one-off feature 
Jay Marie Bailey, Transgender Lead for Carillion plc (Services) by 44 Communications

Best writing for stakeholders/membership audience 
Gridline for National Grid by Made By Sonder

Best writing to support change 
On the Menu for Greencore Group by Words&Pictures
 
Innovation

Game changer 
Ariel - a new way to engage our people for BBC

Innovative use of media 
McDonald's - Bringing good times to crew for McDonald's by blue goose

Success on a shoestring 
Communicating the Biggest Learning and Development Change in Alshaya's History for Alshaya

The one that got away 
2017 Play With Care Illustration for Mattel by Jaxzyn

Best Event

Best event for an internal audience 
Our BIG Event for Nationwide Building Society

Best event for a member/stakeholder audience 
Spit Happens for Loughborough University by Loughborough University
 
Team Awards

Best corporate in-house team 
Imperial Brands' IC Team - small but perfectly formed

Best not for profit team 
National Trust Internal Communications

Best public sector team 
Medicines and Healthcare products Regulatory Agency Internal Communications Team
 

Best agency 
 
 

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