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Designed to help internal communicators build their knowledge, skills and behaviours

IoIC has now released its detailed competency framework. We have further expanded our Profession Map following your feedback, and it now provides information on the core skills, knowledge and behaviours IC practitioners should be looking to build as they progress through their career.  

The Competency Framework  can be used a reference tool to help you think about where you are now and where you want to be, making the process of approaching your personal development easier, and can also used as a great tool for the new IoIC CPD Programme. It can increase clarity around performance expectations and establish a clear link between individual and organisational performance. 

The Competency Framework Elements

Organisational Strategy & Planning
Understand the organisation's strategy and the wider environment it operates in, to create effective internal communication plans that align to the organisation's goals and contributes to its success. 

View Competencies

People & Cultural Understanding
Understand the cultural & psychological factors that influence people at work to ensure IC strategies are effectively delivered and interpreted across all audience and stakeholder groups.

View Competencies

Messaging, Storytelling & Design 
Deliver internal communication activities through effective messaging, writing & storytelling to ensure business messages are interpreted into effective content that is clear, insipiring and relevant to all employee & stakeholder groups.

View Competencies 

Tools, Technology & Digital 
Understanding the channels, tools and technology to deliver effective internal communication with the right messages to the right audience and maintaining knowledge of trends in technology and digital communications. 

View Competencies

Coaching & Facilitating 
To be trusted advisors, coach & facilitate conversations between leadership, line managers and employees for effective internal communications. 

View Competencies

Listening & Measuring Effectiveness
Craft effective research programmes that deliver meaningful insight on the effectiveness of your communication and evidence to demonstrate the impact of IC to the organisation. 

View Competencies

The behaviours required of an internal communicator to do the job efficiently and effectively. 

View Behaviours

  • 28th June 2022
    Head of membership at CIPD and former IoIC board member Oli Howard has recently joined our impressive list of internal communicators who have received Fellowships. Here, he shares some valuable...
  • 21st June 2022
    Our latest IoIC Fellow Joanna Parsons, head of internal communications & culture with teamwork, discusses overcoming a case of imposter syndrome, being a “silo surfer” and the impact...
  • 14th June 2022
    After over 20 years of working in internal comms, Jo Bland, head of strategic engagement and internal communications at NHS Digital, has received a Fellowship in the profession. She tells us why...
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