Home

About Us

Membership

Professional Development

Knowledge Hub

Events

Awards

Careers

Industry News
IoIC
 
 
 

Ahead of this May’s IoIC Live conference, which looks in-depth at why IC matters at work and how it’s making a difference to business, we spoke to some of our presenters about what they will be talking about. First up, Royal College of Nursing’s Matt Batten.

Mental health and wellbeing is a core focus area for every organisation, not least those in the healthcare industry.

“Given the work we do, it’s of no surprise that wellbeing is high on our agenda,” says Matt Batten, organisational development adviser at Royal College of Nursing. “But we operate in an increasingly challenging healthcare environment, and we couldn’t ignore the impact this was having on the wellbeing of our people.”

Ten years ago, RCN introduced its first ever health and wellbeing campaign. The internal comms team found that by focusing on the mental health and wellbeing of colleagues, employee engagement and overall business success improved.

RCN became a Sunday Times Top 100 employer and a Best Companies-accredited employer, and achieved Investors in People Gold accreditation.


IC must start the conversation

At IoIC Live, Matt will be sharing what he and his colleagues learned on their journey, and talking about the crucial role internal communicators play in allowing conversations about mental health to flourish.

“If you have an unhealthy culture, you’ll have an unhealthy business,” says Matt. “It can be daunting, but by taking care of your people, you are taking care of your business and your customers. It’s good business sense to shout about the wellbeing of your people.”

With wellbeing central to an organisation’s culture and connected to a business’s success, internal communicators must make sure it is more than a footnote in the organisation’s strategy.

“It involves more than placing a bowl of fruit in the office,” says Matt.

“The importance of mental health and wellbeing needs to be communicated at every level and at every opportunity. Language and imagery are incredibly important – there’s still a stigma around mental health, and IC professionals are best placed to influence conversations, challenge stereotypes, and give a voice to people experiencing mental ill health.”


Promote wellbeing at every opportunity

Start small, Matt advises. “Time to Talk Day is a perfect opportunity to begin the conversation – as is Mental Health Awareness Week (w/c 13 May). Promote these days, organise events and get the workplace talking. But most importantly, provide practical advice and guidance on how to start a conversation.

“It’s not enough to say ‘Hey, it’s OK not be OK and you can talk about mental health here’ without signposting to mental health charities who can help further. Once you open that door, make sure you are supporting employees where you can or at least provide information so they know where to go for help.”

Keep talking about mental health in the same way you talk about physical health, Matt adds. “It shouldn’t be a one-off thing – look for awareness days and other opportunities to keep that conversation going.”

 

Hear more from Matt, and a host of other IC professionals, at this year’s IoIC Live, in Bath, 9-10 May. Book your place here.

  • 19th January 2022
    We are excited to announce the IoIC Festival 2022 Building on the success of 2021, this year is set to be bigger and better. The Festival will take place at Goosedale on Tuesday 5 and...
  • 17th January 2022
    We've listened to your feedback and hear what a busy start you have had to the year, so we are extending the entry deadline for the IoIC Central & North Komms Klub Awards for one last...
  • 17th December 2021
    Trends for internal communication profession 2022 Reflecting on the key trends that I believe will most impact our profession this coming year, my thoughts all kept coming back to one thing:...
Resources & Guides

Latest Jobs

Our Sponsors

Room Booking

Thanks for staying with us! Please fill out the form below and our staff will be in contact with your shortly. The see all of our room options please visit the link below.
See All Rooms