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Ahead of IoIC Live in May, we take a sneak peek at some of the fascinating presentations delegates will hear about the future world of work and the significance of communication on society and business. Here, Silvia Cambie from IBM considers how IC practitioners can use technology to their advantage.

Can you explain digital transformation to anyone?

According to IBM’s Silvia Cambie, it is increasingly important for internal communicators to grasp emerging technologies. As our way of work evolves, so too must corporate communication.

“Digital transformation is gaining pace,” says Silvia. “All sectors – from banking to industrial to retail – are changing their business models around data, which, thanks to the emergence of artificial intelligence (AI) and Cloud computing, is becoming their biggest asset.”


IC's role in explaining digital evolution

At IoIC Live in Bath this May, Silvia will explain what this means for internal communication.

“IC has a very important role to play in digital transformation,” she says. “There are huge changes happening, so there is a lot of explaining to do – to employees, to leaders, to customers.”

Silvia has been working at the crossroads of communication and technology for a number of years. She believes digital transformation is a unique opportunity for internal comms and employee engagement.

“I see it as a chance for IC to move up the food chain, by partnering with the CTO and digital transformation leaders, and show the real impact of employee comms. It’s also a way for the function to become more visible and relevant.”


Taking an interest in tech and its role in our lives

But what if you don’t know your AI from your elbow?

“It’s a myth that, in order to understand digital transformation, you need to be extremely technical, good at maths or know how to code. What you need is a keen interest in emerging tech and how it’s changing the way we work, produce goods, travel, bank, order food… the way we lead our lives.

“Try reading articles, watch presentations on YouTube, attend conferences, talk to people who are already working with applications powered by AI.”


How IC can stay relevant

So, where do we start?

“You can play a major role in ushering in this emerging tech, but you need to familiarise yourself with its most common use cases – from customer service to candidate recruitment.  

“Lots of companies are already migrating to Cloud, also to get advantages from big data and the insight AI can get from it. Companies are also experimenting with other emerging tech like blockchain, facial recognition and quantum computing.

“As an internal communicator, if you want to stay relevant, you have to learn about these technologies. And it’s all happening now – we don’t have the luxury to look at this in three years. Try to volunteer and get involved in a proof of concept happening in your company. You will learn a lot, including the right to sit at the digital transformation planning table.

“I’ve seen internal communicators reinvent themselves very successfully thanks to their interest in tech and their commitment to helping leaders implement digital transformation in the right way.”

These are Silvia Cambie’s own views.  


Hear more from Silvia, and a host of other IC professionals, at this year’s IoIC Live, in Bath, 9-10 May. Download the programme and book your place here. Read how another of our IoIC Live speakers will be reflecting on the need for businesses to focus on wellbeing in the workplace.


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