About Us


Professional Development

Knowledge Hub




Industry News

Back in 2016, the IoIC announced the launch of the first profession map for internal communication, designed to encapsulate the role of an IC professional and help both practitioners and organisations understand what we do and how we do it. 

At the core of the map was what we saw as the purpose of internal communication – to create an informed, engaged and connected workforce to drive organisation performance. The second layer depicted the six professional areas which we identified as being key in order to fulfil the role. They included Organisational Strategy and Planning; Messaging, Storytelling and Design; People and Cultural Understanding; and, of course, Listening and Measuring Effectiveness. Finally, we identified a range of behaviours which we believed an internal communicator should look to demonstrate, including empathy, curiosity, tenacity and the ability to challenge. 
Since the launch of the profession map, we’ve gone on to publish an underlying competency framework which describes the knowledge and skills required of a successful practitioner; mapped all of our professional development activities to the profession map; used both tools to facilitate workshops with IC teams to support them in creating their development plans; and updated the curricula of our qualifications to ensure that students acquire the knowledge and skills needed to move on to the next stage of their career. 
We’re still extremely proud of the profession map and competency framework and actively encourage practitioners to use the tools to assess their current knowledge and skills and think about where they need to upskill. But we also recognise our own need to assess and consider how we take this document with us into the future of work and the future of IC. 
To support our review of the profession map and competency framework, we’ve called upon a number of practitioners with a wide range of backgrounds and have already had some interesting discussions about what should go in as well as what should come out. 
Later this month, we’ll be starting the second phase of our review and we’re excited to talk in more detail about exactly what it is an internal communicator should be looking to bring to their organisation in order to thrive, add value and truly demonstrate the huge impact that high standard IC can have. 
Watch this space for updates and please feel free to share your thoughts on the current map and framework by emailing [email protected]
  • 19th January 2022
    We are excited to announce the IoIC Festival 2022 Building on the success of 2021, this year is set to be bigger and better. The Festival will take place at Goosedale on Tuesday 5 and...
  • 17th January 2022
    We've listened to your feedback and hear what a busy start you have had to the year, so we are extending the entry deadline for the IoIC Central & North Komms Klub Awards for one last...
  • 17th December 2021
    Trends for internal communication profession 2022 Reflecting on the key trends that I believe will most impact our profession this coming year, my thoughts all kept coming back to one thing:...
Resources & Guides

Latest Jobs

Our Sponsors

Room Booking

Thanks for staying with us! Please fill out the form below and our staff will be in contact with your shortly. The see all of our room options please visit the link below.
See All Rooms