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 IoIC is marking its 70th anniversary in 2019 by celebrating the achievements of the Institute and internal communicators, and focusing on why people matter at work.

Through events, awards, regional and national activities, content and insight, IoIC is championing the impact internal communication has on business and society and its positive contribution to the economy.

“People are central to the success of organisations,” says IoIC chief executive Jennifer Sproul. “How we communicate with people – an organisation’s biggest asset – unlocks immense value, transforming businesses and improving working lives and societal wellbeing.”

Why does IC matter?

Spearheading the 70th year celebrations, IoIC is launching its #wematteratwork initiative. It will reach out to organisations, internal communicators and, most importantly, employees, to find out what makes them feel valued at work.

“Effective internal communication creates a culture and environment of mutual understanding,” says Jennifer. “People then feel connected, engaged, supported and ultimately motivated to do their best to contribute to business success. That’s internal comms’ purpose – making people feel that they matter at work.”

Positioning IoIC as a trusted partner

Since it was founded – on 12 March 1949, as the British Association of Industrial Editors, IoIC has driven standards through qualifications, training, thought leadership, events, best practice and connecting people.

Its founding purpose to engage and connect has been central to the profession for 70 years – and is even more relevant today.

2019 will raise awareness of the Institute’s heritage, cementing its position as a strategic partner that helps IC teams demonstrate their impact on business, as well as inspiring pride in the profession.

Jennifer concludes: “It’s our mission to create skilled internal communication professionals with the confidence, capability and knowledge to help organisations and their people thrive.”

We asked a few IoIC board and committee members to tell us what matters most to them at work.

“Feeling that the work I do has some meaning and purpose matters to me, especially as I have got older. I know what I do doesn’t change lives, but helping clients deliver communications that make a difference and working alongside people far cleverer than me and seeing them develop and grow... well, who wouldn’t love that?”

SUZANNE PECK, IoIC president

“What’s always mattered to me in work is freedom – freedom to explore new ideas and be creative, in a culture where success is celebrated and failure is just a step on the improvement journey.”

ANDY HOLT, IoIC board director

“Respect. By this, I mean respecting employees as humans – recognising the huge diversity in backgrounds, personalities and experiences, and the different ways people get the job done and thrive, in work and in life. And then really valuing all those things.”

EMILY WILSON, FutureNet committee member


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