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Trust has always been vital for leaders and communicators. It is even more so now that organisations must engage Generation Y - people who highly value relationships, involvement and personal experience.

At the same time, though, trust is getting harder to build, with cynicism becoming the default position for many people.

The issue will be addressed at IoIC’s annual insight seminar in London on the afternoon of Thursday November 12. You can download a flyer with full details of the event here

Four speakers have been confirmed for the event:

  • Sian Jones, head of IC at the Bank of England
  • Anthony Burrows (pictured right), group head of IC and engagement at Allied Irish Bank
  • Matt Stephens from Quest agency
  • Nick Howard of Edelman agency

“Politicians are respected less, the financial world is fighting to regain its reputation and the police and other public servants have been rocked by crises,” explains seminar organiser and IoIC Board member Dominic Walters. “Even supermarkets, until recently the most trusted organisations, have suffered as a result of food scandals and other revelations.

“This means that people come to work less disposed to trust anyone and organisations have an ever tougher job to win their confidence.

“Getting communication right is a real key to doing this successfully and this interactive seminar will show how.

“It features key speakers with wide and real experience of engaging people, building trust and establishing strong connections across diverse organisations facing big challenges.”

The seminar, which will run from 2pm until 5pm on Thursday November 12 at the Radisson Blu Edwardian Hotel in Bloomsbury Street, London, will combine case study discussions, group exercises and a chance to grill a panel of experts.

Tickets will cost £199+VAT for IoIC members and £299+VAT for non-members. To book your place, email [email protected]
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