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IoIC has undertaken a review of its profession map framework to ensure it remains relevant to, and reflective of, the role internal communicators play in a constantly changing workforce.

A lot has changed in the internal comms arena since we launched our profession map framework in 2016.

Designed to encapsulate the role of an internal communicator, the framework defines the knowledge and skills required for them to deliver effective IC within their organisation or as a freelancer.

IoIC continuously assesses the tool to ensure it is meeting its objectives. As a result, and following a full review, we’re relaunching our framework to ensure IC professionals continue to get the most out of it.

We’ve made it futureproof, so internal comms professionals can use it to plan their development and career trajectory over the next few years amid an increasingly evolving workplace.

To help us review the framework, we formed an advisory board made up of IC professionals. Those that participated hail from various sectors and industries, and we ensured we had representation from across the four professional levels featured in the framework in order to have input from those who experience the day-to-day realities of the roles.

Professional development manager, Sarah Magee, says: “Having these insights was invaluable and has helped us to relaunch the framework with confidence that it will serve as a well-rounded, realistic tool for practitioners.”

So, what’s changed?

Our relaunched framework will have a much bigger focus on: 

  • the importance of IC professionals’ business acumen,
  • the ability to both create and curate content and conversation in an organisation
  • an internal communicator’s ability to support and empower colleagues to enable them to communicate effectively themselves – a requirement that is reflective of the changing nature of internal comms.

In terms of the format, we’ve made the tool more user-friendly by separating the activities that internal communicators should deliver against and the knowledge and skills required to do this effectively.

“Through this framework, we want to give professionals the support to continuously refine their practice in order to deliver strong internal comms that meets the needs of both their organisation and its people,” adds Sarah.

The review, however, is just one part of a wider professional development strategy that will allow us to better demonstrate and advocate internal communication’s position as a distinct discipline with requisite knowledge and skills.

Once the framework has relaunched at the end of January 2020, we’ll be working with IoIC volunteers nationwide to deliver roadshows that introduce the new framework and the ways in which IoIC can support practitioners’ professional development.

We’ll also be providing additional tools to further support members’ development planning, based on the new framework, in order to make professional development a much simpler concept and process for members to engage with.

In the new year, look out for insight from members of our Professional Development Advisory Board in a series of Q&As on ioic.org.uk.

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