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Nearly two-thirds of organisations have no clearly articulated internal communication strategy, according to this year’s State of the Sector report.


A worrying 64% of respondents admitted there was no clear IC strategy in their organisation (up from 58% last year) – and only 53% agreed that internal communicators and senior leaders were on the same wavelength!

This was reflected in respondents’ priorities for 2015, included in the report which is compiled annually by Gatehouse. Most gave similar answers to last year and the top four answers were:

  • developing/refreshing IC strategy (60%)
  • improving electronic channels (60%)
  • Leadership communication (59%), and
  • improving communication planning (53%)

Improving electronic channels is possibly seen as a priority because the much-vaunted use of digital and social media is still not taking off.

Almost as many respondents described the use of social media within their organisation as ‘non-existent’ as they did ‘advanced’ (15% and 17% respectively).

There has been small progress with the number saying that use of social media is embryonic (ie not implemented but planned) dropping form 26% to 20% to the benefit of those who say it is ‘limited’ (ie one or two channels exist), which increased from 41% to 47%.

The small shift towards digital is (perhaps unsurprisingly) being made at the expense of print channels – with 17% saying they use no print channels at all. Employee magazines, newsletters and internal memos continue their decline, and the only print channels remaining popular are posters/banners and flyers (suggesting that print is now used to signpost other channels).

Most feedback within companies is till made via email (at 85%), while engagement surveys have overtaken team meetings as a source of employee feedback and one-to-ones with managers have fallen from 70% to 61%.

The State of the Sector survey, which also covers impact and measurement, priorities and budget, has been carried out annually by Gatehouse since 2009. The latest version was conducted in October 2014 and is based on responses from 270 communicators operating in organisations ranging in size from a few hundred employees to more than 50,000.

You can register to receive a free copy of State of the Sector 2014-15 here
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