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If you want to know how the best ideas in internal communication work, ask the best communicators.


That’s what happens in October’s InsideOut, which looks in detail at the three Gold winners at this year’s IoIC Awards.

The London ceremony saw nearly 40 awards handed out to communicators from the UK and beyond – but three were selected as the best of the lot: Best Print, Best Digital and Best Strategy.

The Best Print entry was for Wow magazine for Post Office staff produced by London agency AB. It’s a punchy tabloid based on the kind of magazines employees at crown Post Offices like to read, ie Take A Break and Chat.

InsideOut talks to editor Paul Smith about the thinking behind the magazine, how picture-led human interest stories are balanced with business messages and how he collaborated with the Post Office comms team to make the magazine a success.

The Best Digital award went to Danish agency Open, which faced the challenge of engaging 2,200 employees of IT consultancy NNIT with the phrase ‘One NNIT’ – even though they are spread across eight countries.

The Open team achieved this with a large-scale internal campaign using Instagram for employees to take and share photos of ‘NNIT spirit’. Team members tell InsideOut how they got hundreds of employees sharing photos and voting on each other’s images.

A superhero (pictured above) won the Best Strategy award for Tesco and Hampshire agency Mandarin Kite. The masked character in question was called Kill Spill and he was invented to bring health and safety to life for the supermarket’s 290,000 in-store staff.

Kill Spill’s fights against his enemies – ‘the Filthy Five’ – were portrayed in a film and microsite backed up with posters and a staff competition to help Tesco reduce ‘slip and trip’ accidents across the country.

Also in this month’s InsideOut – the FREE monthly magazine for IoIC members - Katie Macaulay talks about why comms must move “from cascade to conversation”, we look at how the NHS has boosted employees’ take-up on flu jabs, the five Cs of change communication and Notting Hill Housing falls under the Sector Spotlight.

IoIC members can read or download the October edition of InsideOut by using their log-in (top right of this website) and then going to the ‘IoIC Knows’ section and selecting ‘Publications’ from the drop-down menu.
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