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The one thing that communicators can always expect is change. So, in an attempt to get ahead of the game for 2015, we asked IoIC members in London to predict the comms trends for the year ahead.

Their comments cover everything from analytics and social media to more listening and a revival of print.

“I think we’ll see an increase in the role and importance of employer brand in attracting and retaining talent, as companies continue to strive to recruit – and hang onto – the best people in a competitive market,” says IoIC London regional director Nada Zbirek. “As a result, I think HR, marketing and IC teams will work together more closely.”

David Ward of Ward Communications adds: “Internal communicators will sharpen their antennae for online written content to learn new skills and knowledge. Reduced in-house training budgets, and increasing numbers of freelance and solo practitioners, means cost-effective online learning content is in demand. Anyone providing quality curation and signposting to cost effective or free learning materials, will reap the benefits.”

A revival of print was predicted by George Wright of Speak Media. He says: “After seeing many businesses drop their traditional internal channels in favour of digital and social (often without the resources to sustain quality content), IC-ers may return to print and good old-fashioned storytelling as a way of connecting with audiences and standing out from the (mostly digital) comms clutter.”

The views of all the experts are available to read in January’s InsideOut, the monthly magazine that’s free to IoIC members. Just log in at the top right of this screen and you’ll find InsideOut in ‘IoIC Knows’ – simply click on ‘Publications’ in the drop-down menu.
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