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The rising stars of internal comms have been speaking about how they feel to be part of the exclusive group - IoIC's 'Under 30s for 2015.'


We asked the whole group the same three questions in a bid to get to know a bit more about them. Here are the first set of answers – more to follow soon.


Luke Murdoch (pictured right), Barclaycard:


How does it feel to be part of IoIC’s 30 Under 30?
It’s a real privilege and highlights the value that ‘generation y’ employees add to organisations. As professional communicators, we make a positive impact in the workplace and it’s great to see the IoIC recognise our hard work.

What do you hope to get out of being part of this exclusive group?
I’m looking forward to sharing ideas and success stories with a talented group of people who are all supporting different industries – from publishing through to the NHS.

What simple piece of advice would you offer to someone just starting out in IC?
Get to know your audience – how do they like to consume information, where are they based, what are their challenges. You must also learn to accept positive criticism with your writing and align your style to the company’s tone of voice.


Sophie Grant, theblueballroom:


How does it feel to be part of IoIC’s 30 Under 30?
I’m really pleased to be chosen as part of the IoIC’s 30 under 30. It feels great to know that the last three and a half years I’ve spent absorbing information from brilliant colleagues and clients at theblueballroom has been acknowledged – I’ve been working hard to apply everything I’ve learnt to my work.

What do you hope to get out of being part of this exclusive group?
Hopefully I’ll meet people who feel the same about communications as me: it’s one of the most important things a company can care about. It’ll also be great to share ideas and thoughts with the group, it’s refreshing to see where other communicators draw their inspiration.

What simple piece of advice would you offer to someone just starting out in IC?
Gosh, that’s tough. I’d say listen to everything and you’ll learn a lot – and the learning never stops! Communicating is all about listening and understanding, once you’ve got that, you’ve done the hard bit. And don’t forget we’re all people. Think about your own desires and needs at work and how you’d like to be talked to, for example. They’re probably not completely dissimilar to many of the people you’re communicating with.


Alex Archer-Todde (pictured right), Limehouse TV:


How does it feel to be part of IoIC’s 30 Under 30?
I feel extremely honoured to be alongside so many talented individuals working for some absolutely great companies. It is my belief that great communication should run throughout every point of a project. With that in mind, it is great to be representing post production and showing how integral clear communications are with clients even after a brief, shoot and edit.

What do you hope to get out of being part of this exclusive group?
I would hope to get some great discussions going to see how we can help each other. With so many of us working across different fields, if our collective knowledge is shared then it would be of great benefit to us, not only as individuals but also for the companies that we work for.

What simple piece of advice would you offer to someone just starting out in IC?
I think the greatest asset we have is who we are, so inject as much of yourself as you can into your communications as is appropriate. Many people may have the same qualifications or job title as you, though they may never have your sunny disposition or great way at putting clients at ease. Also, never stop asking questions. Research is the job that is never done!


Eloise Hindes, AB Comms:


How does it feel to be part of IoIC’s 30 Under 30?
I'm very pleased. I think that it's a great time to be in internal communications, and there are huge opportunities for the sector.

What do you hope to get out of being part of this exclusive group?
I'm hoping to meet some interesting people from all areas of the industry, share my own experiences and learn from theirs.

What simple piece of advice would you offer to someone just starting out in IC?
I think my top tip would be listening to your audience. The most interesting part of my job is always when we get out and about and speak with frontline staff. These guys know exactly what they need from their internal communications and generally aren't afraid to tell you.


Jade Eva, InterContinental Hotels Group:


How does it feel to be part of IoIC’s 30 Under 30?
It feels great! To be assessed by a group of judges, completely objectively, and to make the list is a fantastic feeling.

What do you hope to get out of being part of this exclusive group?
I'd really like to get involved with IoIC events and give back to the wider IC community - whether that be to talk about how I got started out in the industry, to providing insight on specific comms pieces, such as starting a director's blog or running a successful internal magazine. I think it's important that best practice is shared as often as possible, so we can keep improving what we can as an industry can offer to our relevant businesses.

What simple piece of advice would you offer to someone just starting out in IC?
Get online and get out there. If you're not on Twitter, why not? Create a profile and start following all the IC pros you can - they generally share loads of really interesting case studies. There's also interesting comms chats you can get involved in by following specific hashtags. I'd highly recommend getting out and meeting people - as this is important too. By attending a few events a year, you can make some very valuable contacts as well as meeting like-minded people who probably have similar work experiences that you do! There's nothing like sharing a story of THAT intranet video with a fellow internal communicator over a glass of red and a canape..


Emily New (pictured right), 44 Communications:


How does it feel to be part of IoIC’s 30 Under 30?
It feels amazing! It was so nice to meet other young people in the industry at the awards ceremony, and to hear about their successes. I’ve always really enjoyed what I do so it’s great to be recognised for it too.

What do you hope to get out of being part of this exclusive group?
I’m looking forward to making new friends, and sharing our ideas and experiences. I’ll be looking out for future IoIC events and I hope to get involved whenever I can.

What simple piece of advice would you offer to someone just starting out in IC?
I’d tell them to make the most of every opportunity and get stuck in – some of my favourite moments have been overcoming new challenges, or talking to employees out on site.


Amie Mowlam-Tett, AB Comms:


How does it feel to be part of IoIC’s 30 Under 30?
To be recognised for the second year as one of the '30 Under 30' is a great honour and achievement I am truly proud of. Over the past year I have gone from designing a tabloid newspaper, to designing magazine pages and online content. I have been taken out of my comfort zone and at times thrown in the deep end and once again I have proved to myself I can do it. To be named one of this year's under 30s, after such big changes makes me feel that the hard work has paid off, and given me the confidence to keep doing what I am doing.

What do you hope to get out of being part of this exclusive group?
Being part of the '30 Under 30' means that I know people in the industry who work on a variety of projects, not just those who are in the same office as me. I hope to expand my contact base, to have a number of people around the same age as me, as passionate about internal comms as I am, who I can contact when I need to. I hope that, like last year, we are able to all meet up as a group or share our thoughts on internal comms online.

What simple piece of advice would you offer to someone just starting out in IC?
Dream big, and my favourite piece of advice in life 'never be afraid to fail, be afraid not to try’. Sometimes things don’t work out, and sometimes they do, but if you don’t try it you will never know if your idea is the winner.


Nicola Smith, The Fifth Business (pictured right):


How does it feel to be part of IoIC’s 30 Under 30?
It’s a huge honour. It’s humbling to be recognised in your field, especially among such young, talented individuals.

What do you hope to get out of being part of this exclusive group?
I hope that the diversity of our backgrounds and experiences will open our minds to new ways of thinking. I’m looking forward to finding out how people have solved a problem in an interesting or innovative way, and equally answering any questions my peers have about my experiences working in IC for the oil and gas industry.

What simple piece of advice would you offer to someone just starting out in IC?
Always try and put yourself in the shoes of the person you are communicating to and imagine what you would think and feel receiving that information, in that particular way. And most importantly, proof, proof and proof again!


Baxter Willis, WM360:


How does it feel to be part of IoIC’s 30 Under 30?
Awesome. I’m thrilled to be part of this year’s cohort; it’s wonderful that we have an award to recognise the next generation of internal communicators.

What do you hope to get out of being part of this exclusive group?
A strong network and some group therapy!

What simple piece of advice would you offer to someone just starting out in IC?
Craft a campaign that you’re really proud of. Build something exciting and useful and make sure your name is attached to it, people will soon learn your name.


Liz Fisher, Buckinghamshire County Council (pictured right):


How does it feel to be part of IoIC’s 30 Under 30?
I am totally chuffed! Some my colleagues featured in my video entry and we had fun making it, so I’m really pleased it’s done the trick and I’m now one of IoIC's 30 Under 30 as this is a real privilege.

What do you hope to get out of being part of this exclusive group?
I’m really looking forward to working with fellow professionals and sharing ideas. As the only representative from a local authority, it’s going to be great to see how we do things in the different sectors and learn from each other

What simple piece of advice would you offer to someone just starting out in IC?
Put yourself in your colleagues' shoes – what do you want them to know, feel and do as a result of internal communications? Speak to colleagues, get to know them and ask questions.


Sarah Roberts, NHS:


How does it feel to be part of IoIC's 30 Under 30?
It's great to be acknowledged as a 30 Under 30 in internal communications, and to be alongside such talented folk.

What do you hope to get out of being part of this exclusive group?
I'm looking forward to networking with people passionate about internal communications, collaborating and learning different ways of approaching campaigns from the variety of experience the group brings.

What simple piece of advice would you offer to someone just starting out in IC?
Keep curious, ask questions, but most of all listen. It's important to be a good storyteller, but even more to always keep your ears open. Developing campaigns that truly have impact begin with a lot of listening - you'll develop a strong reputation and create more engaging content if you do so.


Hannah Lyons, United Utilities (pictured right):


How does it feel to be part of IoIC’s 30 Under 30?
It’s a great honour to be recognised by an external body for the work I’ve been doing as part of my business partner role. It means a lot to me.

What do you hope to get out of being part of this exclusive group?
I hope to make new internal comms friends! It’s easy to get bored of your ideas, I hope that this group will be a sound board to create new ones and will support and advise me through tough projects, which they may have been through too.

What simple piece of advice would you offer to someone just starting out in IC?
IC includes a whole host of communications skills. It’s a mixed bag, which is why I love it so much. Try and get as much experience as you can with different marketing principles – working with the PR team, marketing experience, design work, and online CMS training will all help. Don’t be shy and trust your judgement. Being honest with senior leaders and your colleagues is part of your job, whether you feel something should or shouldn’t be said is all a part of what we do. People will look to you for advice and guidance, and it helps to be true to your word.
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