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The truth is there’s a number of groups you have to get on board, enthuse about the journey and make them want to participate fully, otherwise you could be in for a bit of a bumpy ride.

As a speaker at Making Social Collaboration Work (October 15, London), theblueballroom chairman and former IoIC director Sheila Parry will discuss just whose objectives and needs you must meet to ensure social collaboration works in your organisation in the short and longer term – and that you can deal with any turbulence along the way.

A key aspect includes developing solutions that serve the strategic goals of the organisation, while also being relevant and desirable to users.

The presentation will include case studies, exploring why very diverse organisations have embraced social collaboration and how they have helped their people connect.

Other speakers at the Making Social Collaboration Work masterclass will include Kim England, director, global internal communities, Pearson plc; Angela Ashenden, principal analyst, collaboration, MWD Advisors; and Katherine Jones, community manager, internal communications, Springer Nature.

For further information and to book your place, visit the MSCW15 website. A 20% discount is available to IoIC members.
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