National Awards 2018: Shortlist Announced!

Once again I am very impressed with the quality of entry which, in some classes, made the judges' jobs extremely difficult. We continue to look for evidence of clear objectives and relevant measurement - as well as creativity and innovation – demonstrating that excellent IC work is demonstrably contributing to business success.

All the shortlisted entrants below will receive an Award of Excellence and are in the running to take top spot in their class when the winners are announced at the Awards Dinner at the Intercontinental Hotel Park Lane, London on 28 September. We would love to see you there and to celebrate with you – last year’s dinner sold out in record time so we recommend you book soon to secure your place.
 

Justine Stevenson
Awards Chair
 

Best single campaign 

Delivering Christmas for Royal Mail by AB Publishing Ltd
'Today vs Tomorrow'  -  preparing Wolseley's front-line teams for biggest ever change for Wolseley UK by e&c communications
Legendary for Nationwide Building Society by The Internal Communication team at Nationwide Building Society
The launch of Scotty for Scottish Water   
The 'Service Excellerator' Campaign for RBS by The Team Brand Communication Consultants Limited
Welsh Water Employee Roadshow for Welsh Water by Internal Communications team, Welsh Water
Our Britvic Intranet Launch for Britvic by Words&Pictures
Cyber Sharp for Herbert Smith Freehills by Blue Goose  
Reynolds Campaign for British American Tobacco  
OneCard for Tarmac by Iain Monksfield
 

Best ongoing campaign 
 

HEINEKEN CONNECTS for HEINEKEN Ireland by HEINEKEN Ireland.
Leadership Expectations for Imperial Brands by Imperial Brands - Group Communication Team
We Are for Lloyds Banking Group by Transformation Communications Team, Group Corporate Affairs, Lloyds Banking Group
Hear to Listen Mental Health Campaign for West Midlands Trains by Internal Communications & Engagement Team and the Health & Safety Team, West Midlands Trains
Building Safety Greatness for Probuild by Jaxzyn  
EasyJet Financial Planning Campaign for Easyjet by The Surgery   
The Tarmac Way for Tarmac by Tarmac internal communications and HR team
Game Changers for Gender Equality for Unilever by MGA
 

Best change communication 

Project Horizon for Roche by Afiniti
Bupa Angel Court Office Move for Bupa by Bupa Internal Communications team
Network Rail colleagues put the 'My' into 'MyConnect for Network Rail by Kathryn Andrews, Claire Grundy, Binal Jani, Kathryn Davies, WM Reply
Dreams and Ambitions for Danske Bank by Open
A new owner for The Body Shop by The Body Shop in-house internal communications team
Personal Best for the Civil Aviation Authority by the Civil Aviation Authority and MGA
MBFS for Mercedes-Benz by Words&Pictures

Best crisis campaign 
 

A chorus of agreement for Royal Mail by Royal Mail internal communications team
We Are Royal Mail for Royal Mail Group by Speak Media

Best engagement programme
 

Trailblazers for Kerry Foods by The Kerry Foods Internal Comms & Engagement team, supporting colleagues and CA3
The Arthur Webb Challenge Cup for Nationwide Building Society by Nationwide Building Society Internal Communication Team and Good Relations
Dreams and Ambitions for Danske Bank by Open
Go Engage for Go Engage by Go Engage
The Tarmac Way for Tarmac by Tarmac internal communications and HR team
 

Best feature magazine (print) 

Trust You for The National Trust by National Trust Internal Communications
Your Magazine for Gatwick Airport by beetroot and Gatwick Airport
Network for Network Rail by Network Rail and beetroot
Team Talk for Jaguar Land Rover by drp
RSA Journal for The Royal Society of Arts by Wardour
Heart Matters for British Heart Foundation by Wardour and the British Heart Foundation
Infoworks for Laing O'Rourke by Wardour
The Roger Collective for Virgin Management Group by John Brown Media
Myword for MyCSP by MyCSP
Cheers for Carlsberg UK by Words & Pictures
 

Best news magazine (print)  
 

Best feature channel (digital) 

Listen Live for Vodafone by Vodafone
Our Lounge for McDonalds by Blue Goose
The Reporter for White and Case by Sequel Group
 

Best news channel (digital)

Brand News for Imperial Brands by Imperial Brands - Group Communication Team
KF90 for Kerry Foods by The Kerry Foods Internal Comms & Engagement team and CA3
The Reporter for White and Case by Sequel Group
 

Best Newspaper/newsletter 

The Point for EDF Energy by 44 Communications and EDF Energy
Informative and Relevant for Royal Mail by AB Publishing Ltd
Talk2 for Carestream by GVMC
Snack Matters: Bite-sized news for KP colleagues for KP Snacks by KP Snacks corporate communications team, with Chris Solloway as editor
The Celgene Times for Celgene UK & Ireland by Chandler Chicco Agency, A Syneos Health company
 

Best new or relaunched publication (print) 

Platform for progress for Arriva Rail London by AB Publishing Ltd
Pep Talk for PepsiCo UK by beetroot and PepsiCo UK
Otis: a new level of communication for Otis Ltd by Headlines MK Ltd
The Hive for Hoist Finance by Pages Creative
The Shout for Scottish Fire and Rescue Service by SFRS Communications Team
Bitesize for Nationwide Building Society by Sequel Group
Nestle from A to B for Nestle by Jaxyn

Best channel for member/stakeholder/volunteer
 

Member Update website for Royal London by Wardour
RSA Journal for The Royal Society of Arts by Wardour
Heart Matters for British Heart Foundation by Wardour and the British Heart Foundation

Best intranet

Acorn for National Trust by National Trust Internal Communication team
Scotty for Scottish Water by Scottish Water's Internal Communications Team, our Digital Directorate colleagues and Company Net
LIFE Online for Volkswagen Group UK by Volkswagen Group UK and 44 Communications
Inside Unilever for Unilever by Unilever
 

Best mobile/app 

A WhatsApp Channel for Managers for Royal Mail by Royal Mail internal communications team
MyMarkets App for CB Markets, Part of Lloyds Commercial Banking by Sequel Group
MyEvents App for Nationwide Building Society by Sequel Group

Best video and animation 

Today vs Tomorrow for Wolseley UK by e&c communications
Arthur Webb Challenge Cup for Nationwide Building Society by Nationwide Building Society Internal Communication Team and Good Relations
Legendary – the launch film for Nationwide Building Society by The Internal Communication Tea at Nationwide Building Society
Legendary – breaking news for Nationwide Building Society by The Internal Communication Tea at Nationwide Building Society
Colocation, Colocation for Northumbrian Water Group by Northumbrian Water Group
Scotty data security video for Scottish Water in partnership with ABC
Safety Matters for Imperial Brands by Imperial Brands – Group Communications Team
Proud to be Northern for Northern by Limehouse Films
Complaints: Own Them for Allied Irish Banks by Write the Talk
 

Best use of a social channel

Workplace for O2 by O2

Best new channel 

1 Victoria Street Reception for The Department for Business, Energy and Industrial Strategy (BEIS) by  BEIS Internal Communications
From small acorns... for National Trust  by National Trust Internal Communications Team
Enabling colleagues to Connect for NBS by NBS
Member Update website for Royal London by Wardour
Digital Signage for British American Tobacco by British American Tobacco   

Best event
 
Professional Services Company Software Coach Day 2017 for A 'Big 4' Professional Services Company by Chameleon Event Production and our clients event team
HPC Family Day 2017 for HPC by HPC In house team
Get Ahead Stay Ahead conference for employees by Gazprom Energy and Rapport
O2 - Conference 2018 for O2 by O2
We are VMB for Virgin Media Business by Top Banana
Healthcare at Home 2017 Vision 2020 Conference for HaH by Touch Associates  
Future Leaders for Tarmac by Tarmac internal communications and HR Team
 

Best design – print channels
 
Engaging and Connecting for Hitachi Rail Europe by AB Publishing Ltd
Pep Talk for PepsiCo UK by beetroot and PepsiCo UK
Your Magazine for Gatwick Airport by beetroot and Gatwick Airport
Bitesize for Nationwide Building Society by Nationwide Building Society and Sequel Group
 

Best design – digital channels 

PUR Market study for Covestro by AB Publishing Ltd
Delivering globally for KPMG by AB Publishing Ltd
The Reporter Quarterly for White and Case by Sequel Group
Spotlight for Mercedes-Benz by Words&Pictures
 

Best photographic image 

My other half for Gatwick Airport by beetroot and Gatwick Airport
One magazine Elaine Oke front cover for Tarmac by 44 Communications and Roy Kilcullen

Best illustration 

Visual thought leadership for Covestro by AB Publishing Ltd
'Food, farming and countryside' for The Royal Society of Arts by Wardour
Probuild Seasonal Campaigns for Probuild by Jaxzyn
 

Best writing – print 

International Women's Day for Transport for London by AB Publishing Ltd
Two banks, both Barclays for Barclaycard by Write the Talk

Best writing – digital 

The Hub - Airbus in the UK for Airbus in the UK by beetroot and Airbus in the UK
#DigitalDiaries for NHS Digital and UCL Partners by Sequel Group

Best one-off feature 
 

Not Just Bants for Network Rail by Network Rail and beetroot
Strength of Mind - for World Mental Health Day for Airbus in the UK by beetroot and Airbus in the UK
Stoke of Genius, The Reporter Quarterly for White and Case by Sequel Group
Smashing the ceiling for Cobham by Wardour

Best storytelling 

Speaking Out for Fair Credit for Carnegie UK Trust by 20/20 Productions
Bold storytelling to inspire the next generation for Hitachi Rail Europe by AB Publishing Ltd
Values in Action storytelling for Lloyds Banking Group - Commercial Banking  by Commercial Banking Communications Team
Mediterranean diet content in Heart Matters for British Heart Foundation by Wardour and the British Heart Foundation

Game changer 

Understanding, belief and action at Nationwide Building Society for Nationwide Building Society by The Internal Communication team at Nationwide Building Society
Tuesdays With Bernie Awareness Campaign for Phillips 66 by Twist & Shout Communications Ltd
Probuild Building Safety Greatness for Probuild by Jaxyn   
The Tarmac Way for Tarmac by Tarmac internal communications and HR team
DLG Bristol Office for Direct Line Group by Words&Pics 

Innovative Use of Media 

HSBC Now Photo for HSBC by HSBC Global Communications
Novartis Safety Scenarios for Novartis by Jaxzyn   
DLG Bristol Office for Direct Line Group by Words&Pics 

Success on a shoestring 

A great place to Workplace for Home Group by Nicola Crowley, Mark Cottier
Working smarter – Invest Quest for Northumbrian Water by Northumbrian Water
In the Noe for Beiersdorf, Northern Europe by Sequel Group
Scan it. Bin it. Done it. for Allied Irish Banks by Write the Talk
 

Best designer 

Rachy McKenzie at Words&Pictures
Neil Sweetman at AB Publishing Ltd
Jess Foley at AB Publishing Ltd

Best writer 

Dougal Jackson at Jaxzyn 

Best editor

Simone Corgan for Network Rail by Network Rail and beetroot
Alex Smith for CIBSE Journal by CPL
Luke Hamer for Tarmac 

Best IC manager 

Nina Ghataura at BDO - Do you believe in a magical comms unicorn?
Rich Baker - Making a difference to IC 
 

Best Agency
 
drp
H&H
Synergy Creative
Words & Pictures

Best in-house team 

BDO
Nationwide Building Society
Vodafone UK
Tarmac

Best public sector or not for profit team 
Scottish Water
 

If you have any further questions about your entry, please email [email protected]