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We’ve teased its arrival for a few weeks, but our new print magazine is finally here. And it smells good…

Voice, IoIC’s new magazine for members, has been published – and it’s a hit with readers.
The 44-page magazine heralds IoIC’s return to print and, with a complementary Voice editorial site launching early in 2017, will be one of the major benefits of an IoIC membership. If you’re not a member, you can join IoIC here and start receiving benefits – including Voice – straight away. If you don't have a copy, you can take a sneaky peak at the magazine here.

Voice, with the strapline “Where IC professionals come to talk”, is jam-packed with features, case studies, interviews, thought pieces and comment from around the world of communication and marketing. The aim is to share best practice and ideas to engage employees, and stimulate debate and discussion.

Editor-in-chief Andy Williamson said: "I'm really excited about our move back to print. It's allowed us to go into greater depth with our stories, explore a wider range of issues and, importantly, give all our members a valuable source of insight and information."

Exploring the challenges facing IC teams

The launch issue includes several in-depth features:
· The value of print magazines – as IoIC returns to print, publishing experts tell us how paper-based publications are offering employees a different experience to digital channels.
· Developing an internal brand culture – why this needs to start with your employees in order to give them an emotional connection to the business’s evolution.
· Communicating during strikes – comms managers might not be able to solve the issues that lead to industrial action, but they have an important role in building and restoring trust, so that everyone comes out the other side in a better place.
· Internal communicators as strategic thinkers – for internal comms experts to show their influence in the boardroom and prove they have a valuable role in engaging employees in the organisation’s direction, they need to think like business leaders.

There are also reports on an internal TV campaign by HSBC to help find a donor for an employee with leukaemia, which launched more than 30 donor drives worldwide; an experiment by British Gas to hold an outdoor walking meeting; and Facebook’s new corporate network platform, Workspace.
Two comms experts debate whether or not comprehensive planning is a good use of time, an IC professional considers what internal comms leaders can learn from their marketing colleagues about measurement, and we ask the question: how does your journey to work affect your engagement when you get there?
And there’s plenty more. The new website – coming soon at voice.ioic.org.uk – will include extended content from the print magazine and online-only articles.

Positive feedback to Voice magazine
The print magazine has gone down well with readers. Amelia Clark of ClarkXPress emailed: “A quick flick through and – well, I think the new magazine is REALLY FANTASTIC. Great name and masthead... vibrant, interesting, consumer/newsstand style values, fun headlines and engaging articles. It's entertaining and informative, which is what I always feel a successful mag needs to be.”
Polly Stobinski from Top Banana also emailed: “I just wanted to drop you a line, after receiving our first copy of The Voice, to say what a great job you have done. The look and feel, as well as the content, is spot on and definitely a move in the right direction for the IoIC.”
On Twitter, the response was also positive, with readers using the hashtag #ioicvoice to tell us what they think. Jane Revell said: “New @IoICNews mag has just arrived. Looks fantastic! Double page 'strike up a conversation' v topical. Will read cover to cover.”
Oli Howard tweeted: “I'm biased, but I am loving my copy of Voice. Beautifully laid-out and a nice mix of content. It also smells good... ‪#ioicvoice
And Red Publications said: “We're loving the new ‪#ioicvoice from ‪@IoICNews. Interesting articles and great design. Going to take it home and give it a good read.”
Tweet us at @IoICNews using #ioicvoice or email [email protected] with your thoughts on and ideas for the magazine.

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