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A taskforce of internal communication experts has been set up by the Institute of Internal Communication to better understand the ongoing work of the profession in dealing with the current pandemic.

IoIC COVID-19 Taskforce will examine the challenges faced by IC practitioners, the ongoing concerns of people in their organisations, and how government communication is helping – or hindering – internal comms activity.

The Taskforce includes IoIC president Suzanne Peck, IoIC chief executive Jennifer Sproul and 20 IoIC board directors and senior internal communication and engagement professionals from a range of industries, including healthcare, finance, telecoms, air travel and charity. Members of the Taskforce will provide insight and advice on how internal communication can contribute to public safety and employee wellbeing during the crisis and what help is needed from the government to achieve this successfully.

The panel will discuss these points in writing and through virtual meetings, and their input will steer IoIC’s strategy for supporting internal communicators and in developing guidance materials for communicating during this – or any – crisis. IoIC will also use the feedback to create post-COVID-19 content, which will be shared with members.

IoIC will use this collective intelligence to advise government, as part of its role on the Government Communication Service’s advisory panel. The GCS panel launched in April to advise, challenge and support the COVID-19 Communication Centre on all elements of national COVID-19 public awareness campaigns and wider communication strategy, with IoIC looking at the role of internal communication specifically.

The taskforce has already drafted a comprehensive list of tips for internal communicators in managing the crisis, and what lessons can influence comms beyond COVID-19.

A key theme for the Taskforce is the future implications for internal communciation following COVID-19; the output from these discussions will be shared by the IoIC with members – so please look out for this content.

IoIC is grateful to all Taskforce members who have given up their time generously to share ideas and best practice during this overwhelming period.


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