Industry News

Gaining trust in internal comms from across your organisation, getting constructive feedback from expert judges and impressing your clients...all reasons to be cheerful for winners of IoIC Awards.


Here's the second part of our round-up of comments from last year's award winners, telling how they felt after picking up their trophies - and why they'll be entering again.

There's still time to enter the IoIC Awards 2016 as the deadline is Monday (April 25).

Meanwhile, here's more awards insight from previous successful communication experts...

“The whole team was delighted to win the IoIC Award and it took a few days to sink in! It has further increased trust in our work from colleagues across the organisation – with senior leaders and teams increasingly looking for our advice on innovative ways to engage our staff and volunteers. We’ve had a lot of recognition from friends and peers in other charities – and requests to share tips and ideas which has been beneficial to us too. Like everyone, our team is always busy, so the award was also a great opportunity for us to pause and celebrate what we achieved - bubbles all round!”

Helen Schick
Gold Award winner – Best Strategy for British Red Cross



"I particularly value award programmes, like the IoIC’s, where each entry receives written feedback from the judging panel. Whether we win or lose, this feedback is important in progressing our work. A fresh perspective from a professional peer is a great opportunity to discuss with clients how their communications should develop. Entering awards remind everyone at AB of the importance of measurement. To win, we must be capable of demonstrating our work achieved clear and stated objectives, which means measurement cannot be an afterthought. Indeed, it’s one of the first questions we ask: ‘What does success look like for this project? And, how will we quantify it?’

"My colleagues are probably tired of me saying: “Write the award entry at the start of the project”. It’s useful to imagine the best possible picture of success then work backwards. It sets the bar high."


Katie Macaulay, managing director, AB


"Award wins are important in several ways. IoIC success is often cited by potential clients as one of the reasons they have contacted us. Among existing clients it reinforces the feeling that, even if not award winners themselves, they have the right team working on their projects. And for the winners such external accreditation not only helps cement existing relationships, it also bestows upon client comms teams the kudos that comes with having a piece of 'Best in the UK' glassware displayed in their reception areas."

Steve Turner, Pressgang

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