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We are delighted to have worked in partnership with the CIPR Inside on this new measurement and ROI report which is now available to IoIC members. 

The aim of the research was to “create a comprehensive paper on measurement and ROI for internal communication pulling on existing research, thinking and practice, to present a possible approach that can be used industry-wide.” The report explores and presents a way forward for practitioners with information they can use to develop measurement that works within the organisations they support.

"Working with CIPR Inside on this report has been a great way to explore the thinking, the models, the approaches, the methodology, and the purpose of measurement. One approach has never  been right for all, but there’s even more reason to try, to experiment or fact-find to inform your thinking and what you do and deliver as a credible, trusted IC expert."
Suzanne Peck, FIIC 
Institute of Internal Communication President
Executive Summary

In 2017 CIPR Inside conducted its first research project – Making it Count: The value and effectiveness of internal communication. As a professional group, we wanted insight to form part of our work as we promote best practice in the industry. This report took a fresh look at internal communication from varied perspectives, in this case, interviews with CEOs.

Performance and productivity, one of the themes, showed us that there is a link between achieving financial success and good internal communications. As a result, one of the first areas CIPR Inside decided to investigate further was measurement and the return on investment (ROI). Exploring the idea that as an industry, it would be good to have a consistent approach to measurement. It would help to demonstrate effectiveness and the potential impact good internal communication can make to the bottom line for the organisations it supports.

Measurement and ROI in internal communication (IC) has been heavily discussed over the years in various ways. We see elements of it in practice, but as an industry we haven’t collectively developed a standard approach to measurement and we tend to avoid the subject of ROI. We have not reviewed or clearly set out what should be measured, and if measurement as an activity was effective  or helped to prove our worth. 

The full report is available exclusively for IoIC members, click here to download your copy.
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