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Facebook, Yammer, Skype, intranets, Twitter, Instagram…or good old face-to-face.

Dr Ana Adi examined a host of comms channels before declaring: “Use what does the job” at the IoIC Insight seminar in London.

The head of international development for the media school at Bournemouth University examined communicators fears of social media by starting with a direct question: “Why don’t you use social media at work?”

The answers included taking too much time, risks of revealing confidential information, length of message, not being able to control what people say, and the challenge of getting the leadership involved.

“Has anyone created an internal comms group on Facebook?” Ana (pictured) continued. “You look scared…”

She went on: “That’s because you don’t know enough about it, most of us are not media literate. You can create a closed group, you can create lists of friends so you can keep stuff private – but you need to know how.”

As she covered all aspects of social media from media literacy and security to content, compliance and culture, she drew one definite conclusion – we all suffer from email overload because we’re not considering the alternatives.

“We rely on email way too much,” she declared before issuing a challenge as a way of finding better ways of communicating. “Could you have an email blackout with colleagues for a week?”

Ana suggested more meetings face to face - or by using one of the platforms that allow you to have remote meetings. “You can use Skype and can even record it via Pamela or Call Recorder,” she explained.

She also covered a host of other social media tools from Yammer to Twitter and said: “Social media is a tool. In the end you can just use it to get the job done.

“Like all comms, it comes down to what you need to tell people and who needs to know. So, find and start using the tools that are best for that job.

“Think about why they need to know. In the end what people want is what works best for them.”
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