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IoIC kickstarted its activity in Ireland with an event in Dublin in June exploring internal communicators’ role in supporting businesses through change and transformation. Anne-Louise Childs reports.

People want to hear about change from someone familiar to them, someone authentic who has credibility. That is one of the key principles adopted by the internal communications team in AIB, one of Ireland’s leading banks, when running transformation programmes.

Susan Elliott, head of internal communications & employee engagement, and Nicola O’Connor, risk officer to the bank’s chief operating officer, spoke at the IoIC’s first Irish event, Let's talk about change

“We have been through a lot of change in AIB and what our team works to bring to the table is that messages are delivered in a clear and empathetic way,” explained Susan. “When we don’t know the outcome of something, we work to explain to people the process that we are going through to get to the answer.”
Transparency is very important, Susan added. “This is a key focus of all of our programmes. While not all changes are welcome, we want our employees to feel respected, no matter what.”
AIB put a number of things in place to keep the flow of communications going throughout a change programme.
“Communications champions, question and answer sessions and dedicated websites are great for helping to ensure everyone has the same information and gets it at the same time,” said Susan. “Above all though, we put our focus on helping leaders in the business help their teams through the change.”
The Let’s talk about change event marked the launch of IoIC’s presence in Ireland. Around 40 internal communications and employee engagement professionals attended to listen to the AIB case study, join a Q&A panel session and hear from IoIC chief executive Jennifer Sproul about the benefits of becoming a member.
For more information on IoIC in Ireland, email [email protected] or contact the IoIC Ireland representatives Anne-Louise Childs, Catherine Finn and Scott McInnes (you’ll find them on LinkedIn).
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