At the end of 2016, the IoIC spent a lot of time thinking about the challenges that internal communicators are likely to face in the coming year. On the back of this, we are launching a series of new training courses specifically designed to help you face whatever 2017 has to bring. Here, we showcase just three of those courses. For information on all upcoming courses, including all new content, click here.
There's no two ways about it, 2016 was a year full of crises. From media scandals such as Sam Allerdyce's untoward advice on getting around FIFA rules to political crises such as...well, we'll stay impartial...
So what do you think was communicated to FIFA employees on the 27th of September 2016? Or, looking further back, to VW staff in November 2015? When the whole country is talking about the company that employs you and your family are asking questions about the inside scoop, how do we, as internal communicators, make sure that the organisation's best potential advocates, its personnel, stay informed, engaged and, most importantly, loyal?
Crisis can hit any organisation at any time. Nobody wants to preempt a crisis but in such unpredictable times, having a crisis comms plan in your back pocket could just be your saving grace. On the 11th of July, Liz Havern will run a workshop to enable you to put a crisis management team in place, structure an effective crisis comms plan to help protect your reputation, make tactical decisions under pressure and re-build links on both the inside and the outside.
For more information on the Crisis Communications course and to book your place, click here.
Introduction to Measurement & Evaluation
We all know it's important. We talk about it a lot, we think about it a lot, but how much do we actually do it? According to a recent Newsweaver study, not a lot. So what's stopping us?
Measurement doesn't have to be a daunting prospect. A fear of figures, a lack of experience or skills, not knowing where to start - none of it has to hold you back. Susan Walker, author of the book on measurement and evaluation in comms, will deliver this introductory course on the 22nd of June to equip you with everything you need to successfully measure your comms and share the insights that you have gained to prove the value of what you do for your organisation.
For more information on Introduction to Measurement & Evaluation and to book your place, click here.
Introduction to Internal Communication
A lot of communicators stumble into the world of internal communications after having graduated from a degree in Journalism or English, drawn to a role in which they can be creative with their writing as well as influence how things are done within an organisation. Others find themselves here after starting their career in HR, marketing or PR. And some realise that, without knowing it, they have slowly started to become more and more responsible for the job of informing internal employees of goings on...
However you've ended up in the world of IC, the second of our new introductory courses will provide a broad knowledge of everything that is expected of an internal communication professional and an appreciation of all those best practices that we talk about so often.
From the expectations of the IC function to the necessary skills and behaviours of the professional, established IoIC trainer, Teresa Ford, will provide you with everything you need to know to ensure a successful career in internal comms. The first iteration of the course will run on the 15th of March.
For more information on Introduction to Internal Communication and to book your place, click here.
Other new courses for 2017 include: Employee Engagement for Communicators, Communicating Culture, Effective Leadership for Employee Engagement, Successful Social Collaboration. All IoIC training courses can also be run in-house, so if you'd rather we come to you, just send an enquiry to [email protected]