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At Voice Live, Workvivo’s Rob Dumigan will be talking about the increasing impact the consumerisation of IT is having on internal communications, and how user expectations are driving technology changes

We’re all familiar with the consumerisation of IT and, for many, this is seen as a largely positive move forward. However, there are downsides to this movement, such as poor control and visibility, as the mechanisms by which employees – especially the millennial workforce – use technologies to communicate are many and varied.

There is also now a strong expectation of a well-designed and highly intuitive user experience, regardless of whether that app is for use inside or outside of the company perimeter.

If communication tools inside the workplace are not “consumer-grade”, then adoption will remain low and employees will continue to favour and use alternative tools that offer their desired user experience. That’s the unfortunate truth something Workvivo's Rob Dumigan will be talking about at Voice Live on 19 November

Risk of channel fatigue 

In an attempt to provide the best user experience for internal communication apps, and with the advent of BYOA in most workplaces, there has been a huge increase in the number of comms apps available to employees.

This dynamic is leading to communications channel fatigue, whereby employees elect to simply use a comms tool they are familiar with, rather than have to decide which company app to select. Not only is this unmanaged, it’s not secure, and this rise in “Shadow IT” is often not compliant with company policy. 

Emergence of the social intranet

One strong example of this is the traditional company intranet. The utility of intranets has declined significantly over the past few years as millennials have continued to enter the workforce with expectations of a user experience, where most traditional intranets fall way short. Hence the evolution of the social intranet, where content is created through collaboration and where a more social communication approach is embedded into the intranet architecture and which consolidates several communication and collaboration technologies.

The emergence of the social intranet is a direct indicator of the way employee communication technologies are evolving and converging. 

Rob states: “We see this dynamic all of the time with our customers. It's kinda like the boiling frog metaphor. Consumerisation has impacted employee comms, and therefore engagement, over a period of time. As each employee brings in their own ‘favourite’ app, as the internal/external perimeter continues to dissolve, and as consumer apps continue to raise the user experience bar, there’s a price to pay in effective communication across the entire business.”

Rob Dumigan, senior engagement consultant at Workvivo, will be speaking on our Future of IC panel at Voice Live on 19 November. Rob will be joined by Tom Abbott, partner for strategy at 44 Communications– on how agencies must evolve their offering in line with their clients’ changing priorities; Shan Chatoo, group head of corporate communications, OCS Group – on the increasing importance of internal and external comms working together; Simon Greenman, co-founder, Best Practice AI – on the impact of artificial intelligence and industry 4.0 on internal comms; Luke Kyte, head of operations, Reddico – on the value of offering a flexible working model; and Justine Stevenson, head of internal communication, London Stock Exchange – on the need to maintain strong journalism and storytelling in the digital age of short-form content

Click here for more information on Voice Live and to book your place.

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