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https://www.ioic.org.uk/industry-news/voice-live-why-ic-and-external-comms-must-unite

At Voice Live in November, one of our panel sessions will look at the culture and campaigns that can give your organisation an enviable employer reputation and help you recruit the best talent.

What is the difference between a good company to work for and – officially – one of the Best Companies To Work For?

At Voice Live this year, we’ll hear from representatives from some of the large and small organisations that made the Sunday Times’ illustrious annual list to find out how they create environments that make employees feel proud, mentally healthy and enriched.

 


 

A critical element of an ethical organisation

From Coventry Building Society, senior internal communications manager Kirsty Bowen (pictured) will be talking at Voice Live on 19 November 2019 about the importance of community engagement, a critical element of the company’s strategy and pivotal to its caring and ethical values.

“Community engagement is so important for us,” says Kirsty. “It plays back to the very purpose of a building society – to support people. And it not only helps our members, but our communities and colleagues too.

“We work with a range of charities and organisations who are relevant to us as an organisation. From a member perspective, partnering with Mind or Citizen’s Advice or local hospices, for example, means we can have more powerful conversations with members. We can signpost vulnerable customers to the help they need, and we can really be a part of the local community.

“Our Community Partner programme gives teams and functions flexibility to work with organisations close to their hearts. We have parameters for this, but they’re broad. We find teams build strong relationships with their partners because of it, and it generates a lot of energy and enthusiasm.”


An opportunity to build skills and confidence

Volunteering is something that Society employees embrace. Kirsty explains that it’s useful for the charities and bodies that benefit, and it’s positive in terms of individual skills and career development.

“We’ve got some great opportunities for colleagues to get involved. Take our award-winning Employability Programme – our employees have helped hundreds of young people across Coventry and Warwickshire by delivering workshops on topics such as interview skills, presentation techniques and how to write an effective CV. And for those who deliver the sessions, they get a boost in confidence, experience of working with young people and the chance to link up with other colleagues who they don’t normally see.”

The Society has also partnered with The Royal British Legion for 11 years, raising over £17 million and offering countless volunteering opportunities. These have included planting remembrance crosses, selling poppies or getting involved in any of a number of activities for the centenary of the end of WW1.

 

Attracting the right talent for your business

At Voice Live, Kirsty will explain how this caring ethos attracts talent that will help the Society continue to do the right thing by its customers.

“I genuinely think we recruit people who are likeminded, and who want to do good for society,” says Kirsty. “Our values are an important part of our recruitment process, and people take our caring value to heart. They want to share their knowledge and skills to make a difference.”

Building a community programme that’s relevant to your organisation encourages people to get involved, advises Kirsty. “It should offer something for everyone and make your employees eager to get involved.”

 

Kirsty Bowen will be speaking on our Best Companies To Work For panel at Voice Live on 19 November, and will be joined by fellow Best Companies listee representatives Robert Hicks, former MD of Explore Learning – talking about the importance of hands-on leadership; Dale Parmenter, CEO, DRP – on how a "family feel" can support agency growth; and Jennifer Thomas, director of internal communications and experience, DLG – on diversity and inclusion.
 

Click here for more information on Voice Live and to book your place.


Read thought pieces from other Voice Live presenters here:

 

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