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The cross cultures group from the Engage For Success has appealed to internal communicators across the globe for help with a massive survey.


John Smythe and Larraine Solomon (pictured) from the group have devised a DIY Discovery Workshop to try and find out if the factors that engage people at work are the same across the world.

They brought a cut-down version of the workshop to IoIC’s Insight Seminar in London and Larraine explained: “We’re looking at whether the enablers of engagement (established in the MacLeod Report for the UK government) are the same across different cultures.

“Do the four enablers work if you work in Japan or Russia or any other country?”

Engage For Success has started research which will be taken across the globe and created an off-the-shelf workshop, which it is hoped will be carried out in workplaces across the world.

Larraine and John tried out some of the questions on seminar delegates, starting with ‘What brings out the best in you?’

John urged those present to “think of a project outside work where you were inspired and 100% committed to success.”

Answers included feeling inspired on a visit to Japan because curiosity was allowed and “I could be anyone I wanted”. Another delegate cited taking part in a baby sensory class and “being committed to dancing, sing and making a fool of myself because firstly it was a feast of colour and light and music and also because my son loved the classes so much”.

The next question asked ‘What brings out the best of you at work?’ and the answers included big change programmes where you’re given the permission to get on with it. “Having been given permission we were trusted to deliver it. Those are the things that make us feel good.”

Other questions included ‘What disengages you at work?’ and ‘What does being engaged mean in our culture?’

Any internal communicators who would like to carry out the DIY Discovery Workshop within their organisation, should contact John or Larraine via email.

They will supply a workshop outline and all the materials needed to carry it out. More information is available here

By the way, a reminder of those four ‘Engagement Enablers’ in the MacLeod Report:

  • Strong strategic narrative
  • Engaging managers
  • Employee voice
  • Integrity of an organisation
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