IoIC Blog

The erosion of trust and the power of communications to rebuild it

Institutions used to be trusted pillars of society. The financial crisis damaged the reputations of many professions and companies. They became places that could no longer be dependable to 'do the right things'. The 2018 Edelman Trust Barometer highlights once again that people continue to mistrust business, government, NGOs and the media. I argue ...
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How to hire the ideal strategic comms pro for your needs

The nature of what internal communications looks like is changing, so how can you ensure that you define your IC roles to attract the right IC expert for your needs? THE IMPORTANCE OF AN IC EXPERT The IC manager is an ambiguous role that, it seems, can range from the fairly tactical to more senior and strategic. Whereas previously the focus would p...
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91 Hits
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Dare to be diverse or risk losing trust

Hi there, my name is Oluwatobiloba Kolawole-Olutade. It's a long and beautiful name meaning God is a big God. But you can call me Tobi. When I was invited to talk about trust in communications my first thought was how can I, an intern, a newbie to the communications world, expect an audience of comms pros to trust me? I figured the best way to earn...
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Coffee, comms and Coventry

Steve Doswell, Senior Internal Communications Manager at First Utility I arrive at 8.30 and log on. Avoiding email at first, I double-check the day plan (so often derailed by the unproductive habit of 'living in the inbox'), check who's who in our catering consultation group and send out notes and actions from the latest meeting. Lured into email, ...
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357 Hits
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Trust me, I’m an internal communicator…

You can find opinions on literally every topic on the internet – who do you trust? How come some people appear more credible and trustworthy than others – and what lessons for us are there? In the 4th century BC, Aristotle wrote his treatise 'Rhetoric' in which he named three elements or 'proofs' of persuasion: Logos (logic/sense), Pathos (emotiona...
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339 Hits
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How to drive internal change by calculating trust

Driving change across an organisation needs internal champions. There's no way that a single individual can communicate and inspire every stakeholder across the business to buy into a new process or technology. It takes a team of people to amplify the message as well as make it relevant for every level of the business. But the question is, who do y...
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The sense of community and pride in our profession is still strong

I wanted to be a journalist from about the age of 10 and started my career on evening, then daily newspapers. I then worked in corporate communications roles in-house with Marks & Spencer, McAlpine, Shell and GSK and although working in-house was great, I think working within an agency suits me better as you're working alongside so many differe...
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Common sense but not common practice

Common sense but not common practice I first heard this phrase some years ago from an FCO colleague. We were jointly presenting a time management course at the time and this summed up most of what we 'taught' perfectly. Since then I've lost count of how many times I've used it with various stakeholders when developing their Internal Comms plans – a...
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Purpose and professionalism in internal communication

What does it mean to be a professional? When you hire someone to plan an extension on your house, draft your will or advise you on a mortgage, you want to know a bit about their credentials. You want to be assured that they know what they're doing and you can trust what they say. After all, these are all important things right? Internal communicati...
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