IoIC Blog

Corporate comms: is there ‘no’ hope?

I never cease to be amazed at how many otherwise intelligent, erudite, sensible human beings seem to have complete brain fade when it comes to writing anything – particularly in a work context. It's as though all normal rules of logic or common sense go straight out of the window as they attempt to shovel as many thoughts as possible into a single ...
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How to think big and still get the day job done

One of the biggest challenges for me when I was an inhouse communications manager (with no team) was trying to get all my tasks done while still trying to maintain a sense of where I was going. On the good days, I felt like I was the only person in the company who actually knew what everyone did and how they all fit together. But on the bad days, I...
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Do you want to use video content to engage with your internal audience - but have so many questions to ask and nobody to answer them?

The visual image is one of the most important emotions we experience. It's why we look at a Rembrandt, take a selfie. Watch TV. We are programmed to respond to the visual image and correctly used it can inform, educate and entertain. And we all love the visual image because it tells stories. I've been telling stories for over 30 years – with my vid...
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326 Hits
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Your next best comms channel is your out of office

In a world drowning in email, praise be for the break in the clouds that is a quirky out of office. You won't be the only person in such a rush go on holiday that you dash off a generic run-of-the mill out of office signposting all urgent enquiries to your already over-worked colleague. But would you ever write a humdrum and forgettable article for...
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The erosion of trust and the power of communications to rebuild it

Institutions used to be trusted pillars of society. The financial crisis damaged the reputations of many professions and companies. They became places that could no longer be dependable to 'do the right things'. The 2018 Edelman Trust Barometer highlights once again that people continue to mistrust business, government, NGOs and the media. I argue ...
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How to hire the ideal strategic comms pro for your needs

The nature of what internal communications looks like is changing, so how can you ensure that you define your IC roles to attract the right IC expert for your needs? THE IMPORTANCE OF AN IC EXPERT The IC manager is an ambiguous role that, it seems, can range from the fairly tactical to more senior and strategic. Whereas previously the focus would p...
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Dare to be diverse or risk losing trust

Hi there, my name is Oluwatobiloba Kolawole-Olutade. It's a long and beautiful name meaning God is a big God. But you can call me Tobi. When I was invited to talk about trust in communications my first thought was how can I, an intern, a newbie to the communications world, expect an audience of comms pros to trust me? I figured the best way to earn...
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Coffee, comms and Coventry

Steve Doswell, Senior Internal Communications Manager at First Utility I arrive at 8.30 and log on. Avoiding email at first, I double-check the day plan (so often derailed by the unproductive habit of 'living in the inbox'), check who's who in our catering consultation group and send out notes and actions from the latest meeting. Lured into email, ...
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Trust me, I’m an internal communicator…

You can find opinions on literally every topic on the internet – who do you trust? How come some people appear more credible and trustworthy than others – and what lessons for us are there? In the 4th century BC, Aristotle wrote his treatise 'Rhetoric' in which he named three elements or 'proofs' of persuasion: Logos (logic/sense), Pathos (emotiona...
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545 Hits
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How to drive internal change by calculating trust

Driving change across an organisation needs internal champions. There's no way that a single individual can communicate and inspire every stakeholder across the business to buy into a new process or technology. It takes a team of people to amplify the message as well as make it relevant for every level of the business. But the question is, who do y...
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