Upcoming Events

IoIC London - Persuasive Communications: why and how our minds are really influenced

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Event Date
30th Oct 2019
2:00 pm - 5:00 pm
Standard Price
£35.00 + VAT
Members Price
£25.00 + VAT
To Be Confirmed


The Harvard Business Review revealed that the top attribute in successful entrepreneurs (and their companies) is the ability to persuade. But why are we persuaded by some personal and corporate brands, yet not others? And how do diplomats, spies and hostage negotiators persuade when it literally can be a matter of life and death.
This event looks at all the aspects that are vital for building and inspiring a winning and likeable personal and corporate brand.  It looks at why we are influenced and how the human mind really works.  
It is an interactive learning and development event that combines case studies, practical learning, hands-on training and one-to-one coaching.  It begins at looking at the 6 Rules of Perception before moving on to the topics of Liking, Trust and Persuasion.  It concludes with a simulated MI6 intelligence exercise designed to underpin persuasion and negotiation skills using ‘agents’ located in the nearby area.
It draws on the experience of Boundaries Edge, a company with staff from backgrounds in the British Intelligence Services, UK Special Forces, business psychology and Fortune 500 companies.  As they will explain, the ability to persuade and influence within special operations is fundamentally the same as operating within the corporate world.
You will leave the event with multiple take-away’s that include:
  1. A detailed understanding of how the human mind works; and why do we like certain songs, images and people?
  2. Ways to create a trustable personal and corporate brand that taps into the human mind.
  3. Techniques to ensure your personal brand is respected and liked by all those that you meet


Ticket price includes networking drinks and nibbles.

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