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The Trust Issue

Trust is the fundamental bedrock that binds us together as humans, our relationships, our actions, our expectations of others. If trust is important in the good times, it becomes utterly essential in the bad. In the wake of COVID-19, it’s now become literally a matter of life and death. Can I trust my employer to keep me safe?

BC (before COVID-19), our ten-year strategies were about creating digitally enabled organisations, designed to help us work better, smarter, allowing a more flexible approach to working remotely. Digital transformation 2030 took place on Monday 23 March 2020.

To be fair, some organisations were ahead of the curve when it came to remote working, but for many the idea was unthinkable. Why? Lack of trust.


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