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Case study: IoIC Awards 2020 - Best newspaper/newsletter; Best writing (print)

The power of print: delivering trustworthy news through a long-serving magazine

Award: Best newspaper/newsletter; Best writing (print)

Case winner: Courier for Royal Mail by AB

BACKGROUNDcourier

Royal Mail is an iconic British brand with more than 130,000 employees, delivering post six days a week to 29 million addresses across the UK. The business – and its people – are valued, trusted pillars of the communities they serve.

Landing on doorsteps 11 times a year, Courier – Royal Mail’s internal print magazine – is employees’ go-to guide to news, as the majority carry out roles that are not desk-based, and contact time with managers is often low. It reports the facts but, putting them in context, with interviews and pictures that reflect employees’ everyday experiences and ensuring their voice is never lost in overly corporate messaging.

 

 

 

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